Lead Gen Strategist & Campaign Architect

IT Ridge Technologies; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading tech company based in Pretoria seeks a skilled professional to develop and execute its Lead Generation strategy. This role requires coordination with various agencies, management of lead campaigns, and a strong focus on data-driven insights. The ideal candidate will have at least 4 years of experience in lead generation analysis and strong experience with CRM tools. Excellent communication and budget management skills are essential for success in this position.

Qualifications

• Bachelor’s degree or relevant industry qualification is advantageous.
• Experience in lead generation in call centre environments.
• At least 4 years’ experience in data and lead generation analysis.

Responsibilities

• Develop and implement the company's Lead Generation strategy.
• Coordinate lead generation activities in alignment with business objectives.
• Manage lead generation campaigns and content creation.
• Extract insights from data sent to call centres.
• Oversee budget tracking and reporting for Lead Generation.

Skills

Lead generation experience

Strong production skills

Budget management skills

Collaboration abilities

Advanced Excel

Education

Bachelor’s degree or relevant industry qualification

Tools

CRM tools

Database management tools

Call center management tools

Job description

A leading tech company based in Pretoria seeks a skilled professional to develop and execute its Lead Generation strategy. This role requires coordination with various agencies, management of lead campaigns, and a strong focus on data-driven insights. The ideal candidate will have at least 4 years of experience in lead generation analysis and strong experience with CRM tools. Excellent communication and budget management skills are essential for success in this position.