GTM & Lead Generation Specialist - 14989

Somewhere; Johannesburg; Remote; ZAR 300,000 - 400,000; Full time

Job summary

A leading firm in the tech industry is seeking a GTM & Lead Generation Specialist to drive growth through innovative strategies across multiple platforms. This role requires familiarity with inbound and outbound lead generation, strong English communication, and knowledge of the US market. Ideal candidates are data-driven, creative, and flexible to work overlapping hours with US time zones. Join us to shape strategies and contribute to high-impact projects.

Qualifications

• Experience in inbound and/or outbound lead generation.
• Strong written and verbal English communication skills.
• Understanding of US market and customer behavior.

Responsibilities

• Develop strategies for inbound lead generation using earned media.
• Execute cold outreach campaigns via email or calls.
• Create and manage content across social platforms to drive engagement.
• Measure and optimize campaigns to improve lead generation performance.
• Collaborate with marketing and sales teams to achieve revenue targets.

Skills

Inbound lead generation

Outbound lead generation

Social media proficiency

Content creation

Strong English communication

Understanding of US market

Familiarity with lead gen tools

Tools

LinkedIn Sales Navigator

Apollo

CRM systems

Job description

Overview

Job Title: GTM & Lead Generation Specialist

Salary: $2,800 – $3,000 / month

Location: Remote (US overlap required, at least a few hours during ET or PT)

About the Role

We are looking for a strategic and hands-on GTM & Lead Generation Specialist to drive growth through inbound and outbound channels. The ideal candidate is creative, data-driven, and deeply curious about tactics that generate leads and engagement across multiple platforms.

Responsibilities

• Inbound Lead Generation: Develop strategies using earned media to attract potential clients / customers.
• Outbound Lead Generation: Execute cold outreach campaigns via email, calls, or other channels.
• Social & Content Strategy: Create and manage content across LinkedIn, X (Twitter), blogs, Reddit, or other channels to drive engagement and leads.
• Data & Analytics: Track, measure, and optimize campaigns to improve lead generation performance.
• Collaboration: Work with marketing, sales, and other teams to align GTM efforts and achieve revenue targets.
• Tactical Flexibility: Experiment with new tactics and platforms to identify the most effective growth strategies.

Requirements

• Must-Have Skills / Tools: Experience in inbound and / or outbound lead generation
• Proficiency in social media, content creation, and distribution
• Strong written and verbal English communication skills
• Understanding of US market and customer behavior
• Familiarity with lead gen and marketing tools (e.g., LinkedIn Sales Navigator, Apollo, CRM systems)

Preferred Experience

• GTM strategy experience for startups or tech companies
• Understanding of content marketing, SEO, and social media trends
• Experience testing and scaling outreach campaigns
• Knowledge of AI tools for content creation or lead generation

What We’re Looking For

• A self-starter who experiments and iterates quickly
• Analytical thinker who can measure campaign effectiveness
• Creative strategist who can generate ideas and execute independently
• Interest in staying ahead of trends in growth, marketing, and lead generation

Non-Negotiables

• Must write and speak English well
• Must understand US market expectations and work culture
• Must be flexible to work overlapping hours with US time zones

Why Join Us

This role offers the chance to shape GTM strategies, drive measurable growth, and experiment across multiple channels while contributing to high-impact projects in tech, startups, and other high-growth industries.