Field Sales Manager

The HR Company; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A sales and marketing firm in Cape Town is seeking a Sales Manager to lead and develop field sales teams. This role involves creating strategies to improve sales and market share within the FMCG sector, managing supplier engagements, and performance reporting. Candidates should have over 5 years of FMCG sales experience, including 2 years in a management capacity. Strong analytical and leadership skills are required for this position.

Qualifications

• 5+ years FMCG sales experience, with 2 years in a supervisory or management role.
• Proven success in achieving sales targets in competitive environments.
• Strong knowledge of Forecourts channel and FMCG distribution.

Responsibilities

• Lead and develop sales representatives to achieve targets.
• Support channel strategy design and execution.
• Track, analyse, and report on sales metrics.
• Build relationships with banner groups and independent partners.

Skills

Sales leadership

Coaching

Analytical skills

Market knowledge

Team management

Education

Tertiary qualification in Sales, Marketing or Business

Job description

Key Responsibilities

Sales Leadership & Team Management

• Lead, motivate, and develop field sales representatives to achieve and exceed sales targets.
• Ensure call cycles are followed, and high-quality sales calls are conducted.
• Drive accountability for performance, ensuring staff work full productive days.
• Provide continuous coaching, mentoring, and skills development through training sessions.

Channel Strategy & Growth

• Support the design and execution of a detailed forecourt channel strategy, aligning with business objectives.
• Grow sales and market share across forecourt banners and independent forecourt retailers.
• Identify, evaluate, and execute new business opportunities to expand the channel.

Supplier & Partner Engagement

• Build and strengthen relationships with all banner groups and independent forecourt partners.
• Drive sales of major supplier brands and home brands
• Launch and embed new suppliers / products into the forecourt channel.

Performance Management & Reporting

• Track, analyse, and report on sales metrics including volume, revenue, growth, and market share.
• Develop and present strategic reports highlighting company growth, competitor activity, market gaps, and corrective action plans.
• Review business performance regularly, identifying root causes for underperformance and implementing solutions.
• Ensure compliance with company policies, pricing strategies, and promotional frameworks.

Qualifications & Experience

• Matric (essential); tertiary qualification in Sales, Marketing, or Business (preferred).
• 5+ years FMCG sales experience, with at least 2 years in a supervisory / management capacity.
• Proven success in achieving and exceeding sales targets in competitive FMCG environments.
• Strong knowledge of the Forecourts channel and FMCG distribution landscape.
• Experience in managing, coaching, and motivating high-performance field sales teams.
• Strong analytical, reporting, and commercial acumen.