EL Product Marketing Specialist

ABB; Brakpan; On-site; ZAR 400 000 - 550 000; Full time

Job summary

A global leader in industrial solutions is looking for a Product Marketing Specialist in Brakpan, South Africa. The role involves implementing product strategies, achieving marketing targets, and driving business growth through market analysis and sales support. The ideal candidate should hold a BTech/BEng in Electrical Engineering and have 2 to 5 years of relevant experience in industrial digital communication protocols. A collaborative mindset and a dedication to continuous improvement are essential for success in this role.

Qualifications

• 2 to 5 years of relevant experience in product marketing or a similar role.

Responsibilities

• Implement product marketing strategy, including value propositions.
• Achieve product marketing targets and budgets.
• Develop business plans for defined market.
• Coordinate market analysis and define forecasts.
• Oversee sales execution for assigned products.

Skills

Industrial digital communication protocols

Education

BTech/BEng in Electrical Engineering

Job description

At ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy; growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

Overview

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration combined with a focus on diversity, inclusion, and equal opportunities are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

Responsibilities

• Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieves product marketing targets and budgets by overseeing progress regularly, defining and implementing improvement plans as needed.
• Focuses on achievements of orders and drives continuous improvement in the Net Promoter Score (NPS).
• Executes annual marketing plan in collaboration with relevant division and/or product groups.
• Develops business plans focused on driving business development for a defined market.
• Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing.
• Evaluates and shares customer research, market conditions, and competitor data.
• Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).
• Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
• Ensures products are competitively priced and that required margin targets are achieved and maintained.
• Ensures internal and external training with customers is conducted on a regular basis.

Qualifications

• BTech/BEng Electrical Engineering
• 2 to 5 years relevant experience
• Experienced in industrial digital communication protocols

More About Us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.