Digital Marketing Operations Analyst

Fullfunnel; Gauteng; Remote; ZAR 600 000 - 687 000; Full time

Job summary

A marketing operations firm is seeking a Digital Marketing Operations Analyst to support multi-channel marketing for B2B clients. The ideal candidate will have 2-4 years of digital marketing experience, strong skills in campaign management, and proficiency with HubSpot and Google Ads. This role involves executing and optimizing campaigns while analyzing performance metrics. Join a collaborative environment that promotes innovation and growth.

Benefits

Mentorship from senior leaders

Flexible working environment

Exposure to advanced marketing technologies

Qualifications

• 2-4 years of hands-on experience in digital marketing, preferably in a B2B agency.
• Proven success managing campaigns across various platforms.
• Strong understanding of SEO and related metrics.

Responsibilities

• Build, launch, and optimize paid campaigns on various platforms.
• Assist with SEO implementation and keyword research.
• Track and analyze performance metrics and ROI.

Skills

Executing digital marketing campaigns

Google Ads management

LinkedIn Campaign Manager proficiency

Meta Ads Manager management

HubSpot Marketing Hub proficiency

SEO fundamentals understanding

Marketing analytics experience

Excellent communication skills

Tools

HubSpot

Pardot

Google Analytics 4

Looker Studio

Power BI

Job description

Job Title: Digital Marketing Operations Analyst

Level: Junior to Mid-Level

Location: Remote (South Africa)

Compensation: $35K–$40K per annum

About FullFunnel

FullFunnel is a GTM and RevOps services firm that partners with B2B organizations to tackle their toughest go‑to‑market and revenue challenges.

As part of our Marketing Operations team, you'll help execute high‑impact digital programs across Paid Media, SEO, GEO & LLM, Email, and Automation.

You'll thrive in a fast‑moving, data‑driven environment that blends creativity, analytics, and emerging AI tools to redefine modern B2B marketing execution.

Position Summary

The Digital Marketing Operations Analyst plays a critical role in supporting the Marketing Operations Manager to develop, execute, and optimize multi‑channel digital marketing programs for B2B clients.

This position bridges hands‑on campaign execution and analytical rigor, ensuring campaigns across paid, organic, and automated channels perform efficiently, integrate seamlessly with marketing platforms, and contribute directly to client revenue growth.

This is a client‑facing role, ideal for someone who thrives on communicating performance insights, recommending optimisations, and driving measurable impact from the outset.

Key Responsibilities

Campaign Execution & Optimization

Build, launch, and optimize paid search and social campaigns across Google Ads, LinkedIn Ads, Meta (Facebook / Instagram), and other platforms.

Assist with GEO & SEO implementation, keyword research, technical SEO checks, and AI‑powered content recommendations.

Execute email and lead‑nurture campaigns using HubSpot, Pardot, or similar automation platforms.

Support ABM strategies targeting enterprise or multi‑region accounts.

Collaborate with design, content, and RevOps teams to ensure cohesive, pipeline‑driven campaign alignment.

Marketing Operations & Systems Management

Build and optimize workflows, automations, and integrations within HubSpot, Pardot, and related CRM or analytics systems.

Maintain data accuracy, lead routing, and attribution tracking across all platforms.

Support the development of client‑facing dashboards and ensure reporting consistency.

Partner closely with RevOps to provide end‑to‑end funnel visibility and performance transparency.

Analytics, Reporting & Insights

Track and analyze key performance metrics, CTR, CPL, MQL‑to‑SQL conversion, pipeline contribution, and ROI.

Develop and manage custom dashboards in HubSpot, Databox, or Looker Studio.

Translate data into actionable insights and clearly communicate findings to both internal and client stakeholders.

Stay at the forefront of evolving trends in AI, automation, and ad technology, testing tools that drive targeting precision, personalization, and operational efficiency.

Proactively recommend improvements to campaign strategy, platform usage, and marketing operations workflows.

Champion modernization of client go‑to‑market programs using AI‑native experimentation and data‑driven innovation.

Qualifications & Skills

Required

2–4 years of hands‑on experience executing digital marketing campaigns, ideally in a B2B agency environment.

Proven success managing campaigns in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.

Proficiency with HubSpot Marketing Hub and / or Pardot (Marketing Cloud Account Engagement).

Strong understanding of SEO fundamentals and how paid and organic tactics align to drive demand.

Experience with marketing analytics, conversion tracking, and attribution reporting.

Familiarity with CRM systems such as Salesforce or HubSpot CRM, and data integrations across systems.

Excellent communication and presentation skills, able to explain performance insights to clients and internal stakeholders.

Highly organized, detail‑oriented, and comfortable managing multiple projects in a fast‑paced, high‑growth environment.

AI‑native mindset, familiarity with generative AI, automation, and data enrichment tools to enhance productivity.

Preferred

Experience with Clay or other advanced automation platforms.

Background in funnel optimization and B2B lead lifecycle management.

Knowledge of Google Tag Manager, Google Analytics 4, and data visualization tools such as Looker Studio, Power BI, or Databox.

What You'll Gain

Exposure to diverse B2B clients across multiple industries.

Hands‑on experience with the most advanced marketing tech stack in the B2B space.

Mentorship from senior marketing and RevOps leaders modernizing how B2B marketing is executed.

A culture that celebrates innovation, experimentation, and AI‑driven performance.

A flexible, collaborative environment that supports continuous learning and professional growth.