Digital Marketing Automation Specialist

Growth Troops; Cape Town; Remote; ZAR 300 000 - 450 000; Full time

Job summary

A digital marketing agency is seeking a Digital Marketing Automation Specialist to lead email, SMS, and social media campaigns. The ideal candidate will have experience in HubSpot, campaign management, and automation, alongside strong design skills. This role is fully remote and requires a collaborative mindset to impact growth through marketing initiatives.

Benefits

100% remote work

Budget for design tools

Impact on growth and pipeline

Qualifications

• 1–3 years working in modern CRM, HubSpot preferred.
• Experience managing campaigns across email, SMS, and social.
• Design and video editing skills needed.

Responsibilities

• Plan and launch campaigns via HubSpot or HighLevel.
• Keep social channels active and aligned with brand voice.
• Build automations to streamline campaign operations.

Skills

Campaign management

CRM proficiency (HubSpot)

Zapier for automation

Design and video editing

Strong Excel skills

Fluent English

Tools

HubSpot

Canva

Zapier

Google Sheets

Job description

Digital Marketing Automation Specialist

Team: Growth / Marketing
Manager: Marketing Manager
Type: Full-Time · Remote

Overview

We’re looking for a Digital Marketing Automation Specialist to lead the execution of email, SMS, and social media campaigns across our marketing stack. You’ll blend technical skills with creative thinking to build automations, craft compelling content, and support a distributed sales team.

This is a fast-paced, high-impact role for someone who’s fluent in tools like HubSpot, Canva, Zapier, and Sheets—and who thrives on making complex workflows simple.

What You’ll Do

• Plan and launch campaigns via HubSpot or HighLevel across email and SMS

• Keep our LinkedIn, Instagram, TikTiktok, and X channels active and aligned with brand voice

• Maintain a 30‑day content calendar with diverse content formats

• Design assets and edit videos using Canva, CapCut, or Figma

• Build automations with Zapier to streamline campaign ops and ensure data flow between HubSpot, Salesforce, and other tools

• Monitor performance in Google Sheets/Excel and surface actionable insights

• Provide clear process documentation for internal teams, including sales reps in South America

Must-Have Experience

• 1–3 years working in a modern CRM (HubSpot strongly preferred)

• Experience managing campaigns across email, SMS, and social platforms

• Comfortable building workflows in Zapier or Make

• Design and video editing skills (submit at least 2 past work samples)

• Strong Google Sheets or Excel skills

• Fluent English; Spanish or Portuguese is a plus

Nice to Have

• Experience in an agency managing multiple brand voices

• Familiarity with AI content tools like ChatGPT, Midjourney, or Gemini

• Recruiting or talent‑marketing exposure

• Basic HTML/CSS for email formatting

First 90 Days: Success Metrics

• Launch a multi‑channel nurture campaign with ≥20% open rate and ≤1% unsubscribes

• Deliver a complete month of scheduled social content

• Reduce campaign build time by 25% through automation

• Launch a live dashboard that tracks lead flow and conversion

Perks

• 100% remote and async‑friendly

• Budget for design tools, online courses, or AI tools

• Direct impact on growth and pipeline through your campaigns