CRM / Direct Marketing Specialist

Badger Holdings (Pty) Ltd; Piet Retief; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A leading pet insurance company is seeking a CRM / Direct Marketing Specialist to design and execute customer lifecycle campaigns. You will analyze data to drive personalized messaging, ensuring compliance with regulations, and collaborate with various teams. This role is offered remotely within South Africa, allowing you to align your working hours with the Australian time zone.

Benefits

Flexible working hours

Opportunity to work remotely

Qualifications

• Proven experience in CRM and direct marketing.
• Strong analytical skills with a focus on data-driven insights.
• Experience in managing multi-channel campaigns.

Responsibilities

• Design and execute customer lifecycle campaigns.
• Analyze data to identify trends and targeting opportunities.
• Collaborate with teams to maintain campaign accuracy and compliance.

Skills

Data-driven marketing

Customer journey design

Campaign management

Data analysis

Segmentation

Personalised messaging

Compliance knowledge

CRM data management

Education

Degree in Marketing or related field

Tools

HubSpot

Job description

We’re Hiring: CRM / Direct Marketing Specialist

Help launch an exciting new Australian pet insurance brand!

Are you a data-driven marketer with a passion for customer journeys and digital engagement? We’re looking for a CRM / Direct Marketing Specialist to join our growing team as we launch an exciting new pet insurance brand in the Australian market.

In this role, you’ll design and execute multi-channel customer lifecycle campaigns that support acquisition, onboarding, engagement, and retention. You’ll work at the heart of a compliance-conscious, customer-focused marketing team helping us shape meaningful, personalised experiences that pet parents can trust.

What You’ll Be Doing

CRM and Campaign Management

• Build and optimise lifecycle journeys (acquisition, onboarding, retention, re-engagement).
• Deploy BTL campaigns including EDM and SMS to leads and customers.
• Schedule and manage automated workflows via HubSpot.
• Ensure compliance with Australian privacy and financial regulations.
  
  

Segmentation and Personalisation

• Analyse customer data to identify trends and targeting opportunities.
• Develop segmented, personalised messaging to support campaign goals.
• Use behavioural insights to drive upsell and engagement strategies.
  
  

Education and Engagement

• Create campaign content that informs and empowers customers.
• Tailor messaging by lifecycle stage, ensuring tone and clarity.
• Collaborate with content teams to maintain accuracy and compliance.
  
  

Performance and Optimisation

• Monitor KPIs and campaign performance.
• Run A/B tests to improve engagement and outcomes.
• Maintain clean, accurate CRM data for effective targeting.
  
  

Collaboration and Compliance

• Partner with marketing, product, and compliance teams on campaign delivery.
• Contribute to loyalty and referral initiatives.
• Document workflows and ensure best-practice CRM usage.
  
  

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to 15:00 SA time giving you more free time later in your day!
  
  

Why work with us?

At Pacific International Insurance, we're not just about policies, we're about pets. Join a team that values innovation, purpose, and creating Soft Landings. You'll be helping pet owners across Australia make informed, stress-free decisions about their pets’ health and wellbeing.

Ready to shape the future of pet insurance with smart, customer-first campaigns?

Join us in building a trusted voice for a brand that cares about pets and the people who love them!