Content Writer (Casino & Sports)

Gamdom; Johannesburg; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A leading online gaming platform in Johannesburg is seeking a Long-Form Content Writer to create SEO-driven content for both casino and sports verticals. The ideal candidate will have 3–5 years of experience in writing long-form content and will collaborate with SEO and design teams to enhance the brand's online presence. This role offers a remote-first work environment and the chance to shape the content strategy significantly.

Benefits

Remote-first team

Collaborative marketing environment

Strong support from teams

Qualifications

• 3–5 years writing long-form SEO content for casino and sports betting brands.
• Strong portfolio showcasing high-performing content.
• Experience using SEO tools like Ahrefs and SEMrush.

Responsibilities

• Write and optimise long-form blog posts for casino and sports verticals.
• Collaborate with SEO to identify keyword gaps and trends.
• Work with translators to localise web content.

Skills

SEO content writing

Research skills

Collaboration

Content strategy

Attention to detail

Tools

Ahrefs

SEMrush

Google Analytics

Job description

Overview

Gamdom is home to thousands of betting options for both sports and casino players. Since 2016, we have been growing to provide more than just casino games and sports betting events to enjoy; with us, you can enjoy unique bonuses and earn massive rewards simultaneously. Discover all the rewarding features Gamdom can offer you below.

Gamdom is hiring a Long-Form Content Writer with deep expertise in both casino and sports betting content. This is a dual-discipline role focused 90% on blogs, static pages, long-form guides, and evergreen ebooks designed to educate, convert, and rank.

This isn’t a surface-level content gig. We’re looking for a strategic writer who thrives on creating engaging, SEO-driven material across multiple formats—and who understands the unique user intent behind iGaming search traffic.

You’ll collaborate with SEO, design, and localization partners to produce content that speaks to global audiences while maintaining brand voice and commercial impact.

Responsibilities

Long-Form Content Creation

• Write and optimise long-form blog posts across both casino and sports verticals
• Create in-depth evergreen static pages (e.g., how-to bet guides, game explainers, bonus terms breakdowns)
• Research and write slot reviews, highlighting mechanics, features, RTPs, and promos
• Refresh older content to align with evolving SEO / product strategy
• Suggest and brief visual assets for banners, blog imagery, and guide visuals
• Collaborate with SEO to identify keyword gaps, seasonal trends, and conversion goals

Localisation & Translation Management

• Work with regional translators to localise web content
• Maintain brand tone and strategic intent across geos and languages

SEO & Content Strategy Alignment

• Follow detailed SEO briefs with correct keyword integration, structure, and schema
• Conduct SERP analysis and competitive audits
• Coordinate with SEO and product teams on optimisations and quarterly roadmap goals

Requirements

• 3–5 years writing long-form SEO content for casino + sports betting brands or affiliates
• Strong portfolio of ranked, high-performing content across blogs, evergreen pages, and product explainers
• Experience using SEO tools (Ahrefs, Surfer, SEMrush, etc.)
• Deep understanding of online casino games (slots, table games) and sportsbook markets
• Proven track record collaborating across SEO, creative, and localisation teams
• Ability to manage multiple content pipelines, meet deadlines, and adapt tone as needed
• Sharp editorial eye with strong grammar and formatting instincts

Nice to Have

• Knowledge of crypto gambling or blockchain-enabled betting features
• Global content experience across EN, LATAM, or EU markets
• Experience reporting on content performance using tools like Google Analytics

Portfolio Submission Requirement

Please submit 3–5 content samples showcasing your ability to write across both casino and sports betting content types. These can include:

• Game or slot reviews
• Sports event previews or strategy guides
• Long-form, evergreen, or static page examples
• Educational or “how-to” betting articles

Why Join Gamdom?

At Gamdom, your content will directly shape how players discover, trust, and interact with our platform. We’re growing fast, and this role is key to owning the long-form SEO strategy across two major verticals.

• Remote-first team with flexibility
• Fast-paced, collaborative marketing environment
• Strong support from SEO, design, and localisation teams
• Clear performance metrics and content success tracking