Brand Manager - Oncology

MNA Recruitment (Pty) Ltd; Gauteng; On-site; ZAR 60,000 - 80,000; Full time

Job summary

A leading pharmaceutical company is seeking an experienced Oncology Brand Manager based in Johannesburg. This role involves developing marketing strategies to enhance brand market shares, managing promotional budgets, and communicating with internal teams to ensure effective brand stewardship. Ideal candidates must have a background in pharmaceutical sales, with at least 3-5 years of brand management experience. A Bachelor's degree in Marketing or a related field is preferred.

Qualifications

• Matric qualification required.
• Oncology/Hematology therapeutic area knowledge would be advantageous.
• Ability to perform under pressure and self-motivated.

Responsibilities

• Develop promotional strategies to grow brand market shares.
• Manage advertising budgets for the portfolio.
• Communicate plans with Sales force and business leadership.

Skills

Successful track record in Pharmaceutical Sales/Marketing

3-5 years’ brand/sales management experience

Financial literacy

Data analytics capabilities

Commercial acumen

Enthusiasm and passion

Interpersonal skills

Education

Commercial / Marketing Bachelor’s / B.Sc or equivalent degree

Tools

Excel

PowerPoint

Outlook

Word

Job description

A leading pharmaceutical company is seeking an Oncology Brand Manager to be based in Johannesburg to drive sustainable, profitable growth of the brands in responsibility through brand stewardship and management aligned to business expectations

Overview

Strategic direction development

• Develop promotional and advertising strategies that grow brand market shares against competitors
• Strategies need to create demand for Brands in portfolio’s by ensuring the necessary support to the sales teams with high levels of energy, motivation, integrity, and urgency to help them achieve sales targets
• Market analysis and gathering insights to arrive at strategic intent
• Develop succinct portfolio / brand strategies with supporting tactical plans in the form of a Brand Plan to drive the strategic intent
• Successful roll out and lead the implementation of tactical plans and monitor the roll out
• Implementation, monitoring, and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
• Anticipate future trends in disease management and the market environment

Commercial capability

• Propose sales budgets for presentation and alignment in the business. Achievement of approved budgets required
• Managing advertising budget and spend for the portfolio
• Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth
• Ability to interpret and implement insights drawn from a variety of internal and external data sources

Sustainable business growth and profitability

• Forecasting accuracy
• Effectively manage and monitor sales as well as promotional budgets
• Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI
• Initiate robust measurements for tactical execution outcomes to maximize ROI and future commitment decision making
• Assess market potential of opportunities / pipeline with NPL team to successfully implement new products once launch read

Innovation

• Innovative way of thinking to secure a competitive advantage
• Provide creative direction for brand / portfolios strategies

Internal and external customer interaction

• Enthusiastically communicate plans and results with the Sales force, business leadership and relevant teams within the business regularly
• Identify opportunities for cross functional efficiencies and collaboration with key stakeholders to deliver on and achieve
• Sense of urgency in resolution of customer queries
• Quality assessments of portfolio / brand strategy and tactical implementation through customer interactions / infield visits to obtain required intelligence and insights
• Compliance

EDUCATIONAL REQUIREMENTS

• Matric
• Commercial / Marketing Bachelor’s / B.SC or equivalent degree preferred

KNOWLEDGE & EXPERIENCE REQUIREMENTS

• Successful track record and experience in Pharmaceutical Sales / Marketing
• 3-5 years’ brand / sales management experience in a specialized therapeutics category essential
• Financial literacy
• Proficiency in Excel, PowerPoint, Outlook and Word
• Data analytics capabilities
• Applicable industry knowledge
• Oncology / Hematology therapeutic area knowledge would be advantageous
• Knowledge of the market access landscape for specialized medicines would be advantageous
• Ability to effectively operate, Microsoft office suite
• Commercial knowledge
• Previous launch experience advantageous

SOFT SKILLS REQUIREMENTS

• Enthusiasm, passion and high energy are key requisites
• Commercial acumen
• Analytical skills
• Project management
• Networking ability (to develop and maintain KOL relationships included)
• Interpersonal skills
• Ability to perform under pressure
• Self-starter and self -motivated
• Sense of urgency
• Prioritizing and planning
• Verbal, written and presentation skills
• Aptitude for continuous learning and coaching
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment

Candidates that meet the criteria may apply via this portal or via www.mnarecruitment.com

Should you not receive feedback within 7 days, please accept your application as unsuccessful