Brand Manager

56400Cb1-3A2C-4233-9A2C-7E10Be65Cc00; Cape Town; On-site; ZAR 350 000 - 500 000; Full time

Job summary

A leading personal care company in Cape Town is seeking a Brand Manager to drive brand strategy and execution for their renowned skincare products. The ideal candidate will have 3–5 years of experience in brand management within a FMCG environment and possess strong communication and leadership skills. This position offers the chance to lead innovative product development and impactful marketing campaigns.

Qualifications

• 3–5 years of Brand Management or Marketing experience within a FMCG environment.
• Matric with Mathematics.
• Valid driver's licence and own vehicle.

Responsibilities

• Plan and manage brand-related projects from start to finish.
• Lead the development of new products from concept to launch.
• Develop and execute brand campaigns across multiple platforms.
• Oversee the approval process for designs, pricing, and production.
• Ensure alignment of digital strategy with overall brand plan.
• Oversee planning and execution of print and in-store advertising.
• Plan and control the marketing budget to ensure strong ROI.
• Analyse brand and campaign performance to drive growth.
• Maintain strong relationships with media outlets for PR.
• Provide operational support for marketing and sales teams.

Skills

Strong Communication Skills

Creativity & Innovation

Project Management

Attention to Detail

Strategic Mindset

Leadership & Collaboration

Education

Bachelor's degree in marketing or business management

Tools

Microsoft Office

Job description

Brand Manager: African Extracts Rooibos Skincare

We are an established company in the FMCG personal care sector, committed to delivering innovative and high-quality beauty products.

We are seeking a dynamic and results-driven individual to join our marketing team.

The ideal candidate will bring both analytical rigour and creative vision, thriving in both strategy and execution.

This is a unique opportunity to help shape the future of a much-loved South African skincare brand, lead a team, and contribute to building powerful, lasting brand equity.

Reporting into the CEO and Director of Brand Communication.

What You'll Do

Lead and Manage Brand Plan

Plan and manage brand-related projects from start to finish, ensuring alignment with company goals and smooth collaboration across teams.

Create New Products

Lead the development of new products - from concept to launch - working closely with technical, sales, and supply chain teams.

Run Brand Campaigns

Develop and execute brand campaigns across multiple platforms, ensuring consistent messaging across all channels.

Marketing Process Oversight

Keep marketing tasks and product launches on track by overseeing the approval process for designs, pricing, and production.

Support Digital Marketing

Ensure alignment of digital strategy including social media, influencer partnerships, and paid campaigns with the overall brand plan.

Manage Traditional Advertising

Oversee the planning and execution of print and in-store advertising alongside activations and brand events.

Handle the Budget

Plan and control the marketing budget to ensure smart spending and strong return on investment.

Track Performance

Analyse brand and campaign performance and share insights to drive growth in sales and market share.

Build Media & PR Relationships

Maintain strong relationships with media outlets to increase brand exposure and execute ongoing PR strategies.

Support the Team

Provide operational support for the marketing and sales teams, including logistics, customer interactions, and export coordination.

Skills and Attributes

• Strong Communication Skills: Excellent verbal and written communication to clearly and persuasively deliver brand messages.
• Confidence & Presence: High self‑assurance with the ability to present ideas clearly, make bold decisions, and lead with authority and professionalism.
• Creativity & Innovation: Ability to develop fresh and engaging marketing campaigns.
• Project Management: Skilled in organising tasks and managing deadlines effectively.
• Strategic Mindset: Able to think long‑term, connect the dots, and develop smart, forward‑looking plans that support brand growth and business goals.
• Leadership & Collaboration: Ability to lead a team and work collaboratively across departments.
• Attention to Detail: Ensure accuracy and consistency in branding and messaging.

Requirements

• Bachelor's degree in marketing or business management.
• Matric with Mathematics.
• 3–5 years of Brand Management or Marketing experience within a FMCG environment.
• Strong Microsoft Office skills.
• High numerical and analytical ability.
• Valid driver's licence and own vehicle.
• Ability to commute to Paarden Eiland onsite each day.