Assistant to the CMO

Foxelli Group; Remote; ZAR 50 000 - 200 000; Full time

Job summary

A leading e-commerce brand is looking for an Assistant to the CMO to help build and test new brand ideas from scratch. This fast-paced role involves creating landing pages, writing ads, and organizing marketing assets. The ideal candidate is creative, proactive, and enjoys leveraging AI tools for brand building. This position is fully remote, offering flexibility in hours and a range of valuable perks while being highly collaborative within the team.

Benefits

Complimentary gym memberships

Flexible work schedule

Personal development budget

Generous paid time off

Budget for home office setup

Strong company culture

Qualifications

• You love creative marketing and brand building.
• You enjoy turning ideas into real-world tests.
• You're organized, proactive, and execution-driven.

Responsibilities

• Build and test new brand ideas from scratch.
• Create and iterate landing pages using AI tools.
• Write and refine copy for ads and landing pages.

Skills

Creative marketing

Brand building

Organizational skills

Fast writing

Proactive attitude

Use of AI tools

Clear communication

Job description

At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.

If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us.

WHY JOIN FOXELLI?

Foxelli is a place for people who think deeply, learn quickly, automate repetitive work, enjoy spending time together, and build things that matter. We work hard, joke often, and don’t take ourselves too seriously.

If you’re excited about AI, eager to learn, and want to create work that genuinely means something with people who care, you’ll feel right at home with us - no matter where you are in your career.

THE ROLE

We’re looking for an Assistant to the CMO, the right hand to co-founder Alex, and a core part of our Growth Lab.

This role is for someone who loves building things from zero: turning ideas into landing pages, offers, ads, and real-world tests. You’ll help us build and test new brands, develop offers, create high-converting pages, organize creatives, and connect the dots between ads, email, and brand teams. You’ll work closely with Alex on everything from early-stage brand experiments to scaling winning ideas. This is a fast-moving, high-ownership role for someone who wants to learn how modern DTC brands are built - from idea to revenue. We need someone who comes in ready to build, learn fast, and deliver.

Responsibilities

• Build and test new brand ideas from scratch: landing pages, offers, positioning, and messaging
• Create and iterate landing pages using AI tools, no-code builders, and vibe coding platforms (Lovable AI, etc.)
• Write and refine copy for ads, offers, and landing pages with AI support
• Organize images, creatives, hooks, angles, and ad assets for testing
• Work closely with video editors on scripts, selling points, creative direction, and asset organization
• Support the ads team with research, creative ideas, testing insights, and performance analysis
• Help align offers between brand managers, email marketing, and ads teams
• Prepare reports, insights, and idea pipelines for growth experiments
• Research tools, trends, competitors, and new opportunities
• Be Alex’s right hand: learn fast, find solutions, build systems, and figure things out

Skills & Experience

• You love creative marketing and brand building
• You enjoy turning ideas into real-world tests
• You think in hooks, angles, offers, and positioning
• You’re organized, proactive, and execution-driven
• You can write fast and enjoy using AI tools daily
• You like learning new tools and building systems
• You communicate clearly and move fast

Bonus

• Experience in DTC, e-commerce, or performance marketing
• Experience with landing pages, no-code tools, or website builders
• Experience working with ad creatives or video teams

THE RECRUITMENT PROCESS

Apply - A simple form that helps us know who’s stepping into our world.

DiSC Assessment + Ribbon AI Interview - DiSC shows how you work with people. Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.

Text Task - A small real-world challenge so we can see how you approach problems in action.

Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

FIXED SERVICE FEE

€1,000 - €1500 after taxes, depending on your skills, competencies, and experience.

❕Please note that this role is based on a contract/freelance agreement.

Perks & Benefits

• Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.

ELIGIBILITY & LOCATION REQUIREMENTS

❕This role is 100% remote.

• Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
• For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.