Ad Operations Specialist

Talent Sam; Cape Town; On-site; ZAR 300,000 - 600,000; Full time

Job summary

An innovative and fast-growing social video advertising platform is seeking a performance campaign expert to join their dynamic team. This role involves planning and executing advanced campaigns across YouTube, TikTok, and Meta, leveraging proprietary data to ensure relevance and brand safety. You will collaborate with global teams and clients to deliver data-driven insights and optimize campaign performance. If you're passionate about digital advertising and eager to make an impact in a thriving environment, this opportunity is perfect for you!

Qualifications

• 2+ years of Google Ads experience with a focus on campaign management.
• Strong analytical skills and proficiency in PowerPoint and Excel.

Responsibilities

• Plan and create advanced campaigns on YouTube, TikTok, and Meta.
• Deliver data-driven recommendations to optimize YouTube strategies.

Skills

Google Ads

Analytical Skills

Campaign Management

Attention to Detail

Organization Skills

Education

University Degree

Relevant Higher Education Qualification

Tools

DV360

Meta

TikTok

PowerPoint

Excel

Job description

Are you experienced with Google Ads? Know your way around Google search or shopping ads but keen to learn more about digital video?

Our client is a global fast-growing social video advertising platform with employees across the United States, United Kingdom and Australia. They are a Google Premier Partner, accredited by KidSafe as COPPA compliant and have the TAG brand safety seal. The clients AI platform analyzes millions of YouTube videos relating to specific demographics, interests and topics. Their service delivers 100% transparent, relevant & brand safe advertising that significantly increases engagement, product interest and sales for our clients.

Who we are looking for:

The client, a leading tech-enabled video performance company delivering industry leading results for their clients on YouTube, TikTok, Meta, Mobile Gaming and CTV; and is looking for an expert in performance campaign strategies to join their fast-growing team. The ideal candidate is a blend of account manager, digital analyst & campaign manager who can work together within their growing Ad Operations team in North America alongside their UK operations team.

Key Responsibilities:

1. Plan & create advanced campaigns on YouTube, TikTok and Meta for key clients using their platform & proprietary data to ensure relevance and brand suitability.
2. Work closely with the US team and clients.
3. Run performance and pixel based activity for key clients.
4. Deliver data-driven, strategic recommendations to optimize YouTube strategies to achieve set KPIs.
5. Post-campaign: Translate data into relevant, actionable and measurable insights.
6. Build and maintain strong relationships with key clients to ensure we are building trust and loyalty.
7. Work with global sales team in US, UK and Australia on global account strategies.
8. Work with Ad Operations & Data Analytics team to ensure consistent measurement & achievement of agreed KPIs with your clients.
9. Support and mentor other team members.

Minimum Requirements:

1. At least 2 years of Google Ads experience.
2. Experience with DV360, Meta or TikTok media buying would be beneficial.
3. Google ads certification in at least one of Search, Shopping or Video.
4. Experienced in managing sizeable campaigns.
5. Strong analytical skills.
6. Proficient in PowerPoint & Excel.
7. Excellent attention to detail.
8. Excellent organization skills.
9. A university degree or relevant higher education qualification is beneficial.