Communication jobs in Singapore

We are seeking a dynamic, data-driven Marketing Assistant to lead our men’s fashion retail brand into the next era of digital engagement and customer-centric growth. This leader will design and execute innovative marketing strategies that leverage data analytics, personalization, and multi-channel digital campaigns to build lasting customer relationships and drive brand engagement-not just sales. The ideal candidate thrives in today’s complex marketing landscape, understands evolving customer needs, and is passionate about creating tailored experiences across social media, email, content, and beyond.

• Develop and oversee the execution of a holistic marketing strategy that aligns with business goals and resonates with men’s fashion consumers, focusing on brand positioning, seasonal campaigns, and customer engagement.
• Lead the creation and implementation of personalized, data-driven marketing campaigns across digital channels (social media, email, content marketing, and ecommerce), ensuring a seamless and unified customer journey.
• Analyse customer data and market trends to identify opportunities for targeted engagement, leveraging first-party and zero-party data to inform strategy and enhance personalization while maintaining data privacy standards.
• Build and nurture a high-performing marketing team, fostering creativity, collaboration, and continuous learning to stay ahead of industry trends and consumer preferences.
• Collaborate cross-functionally with sales, merchandising, product, and creative teams to ensure cohesive brand messaging and integrated campaign execution.
• Monitor, measure, and report on campaign effectiveness, using analytics to optimize marketing initiatives and maximize ROI.
• Oversee marketing budgets, ensuring efficient allocation of resources across channels and campaigns.
• Champion the brand’s voice and image, ensuring consistency and relevancy across all touchpoints while adapting to local and international market dynamics.
• Stay ahead of digital marketing innovations, emerging platforms, and best practices in the fashion retail sector to maintain a competitive edge.

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; advanced degree preferred.
• 8+ years of progressive experience in marketing, with a strong background in digital, data-driven, and omnichannel strategies-ideally within fashion, retail, or lifestyle brands.
• Proven track record of developing and executing successful, personalized marketing campaigns that drive engagement and build customer loyalty.
• Deep expertise in marketing analytics, CRM, and data visualization tools (e.g., Google Analytics, Tableau, Salesforce).
• Demonstrated leadership skills with experience managing and inspiring marketing teams.
• Strong understanding of current and emerging digital channels, customer journey mapping, and content marketing best practices.
• Excellent communication, negotiation, and stakeholder management skills.
• Creative, curious, and highly attuned to trends in men’s fashion and digital consumer behaviour.

• Strategic thinker with a hands-on approach and a passion for innovation.
• Customer-obsessed, empathetic, and relationship-oriented.
• Analytical mindset with the ability to translate data into actionable insights.
• Collaborative leader who thrives in a fast-paced, evolving environment.