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MARKETING MANAGER
Job summary
A prominent marketing agency in Singapore is seeking an innovative Marketing Manager to elevate brand visibility and optimize marketing strategies. The role involves managing budgeting and staff, preparing forecasts, and executing successful marketing campaigns. Candidates should possess a related Bachelor's degree, demonstrate leadership capabilities, and have a sound understanding of digital marketing. The position demands creativity, excellent communication skills, and proficiency with marketing tools to drive business growth. Availability for flexible hours is required.
Qualifications
- Bachelor's degree in marketing, business, or relevant field is required.
- Must possess sound understanding of marketing fundamentals and tactics.
- Creative thinking and strong problem-solving abilities are essential.
- Demonstrated leadership and project management skills are necessary.
- A solid grasp of digital marketing and social media strategies.
- Excellent verbal and non-verbal communication skills are vital.
- Proficiency with various marketing tools and software is a must.
- Capability in marketing research and statistical analysis is needed.
- Ability to work under pressure and manage time efficiently.
- Availability to work during opening hours, including evenings.
Responsibilities
- Evaluate and optimize marketing and pricing strategies.
- Analyze market trends and prepare forecasts.
- Generate new business leads through various strategies.
- Develop marketing strategies to promote the company's brand.
- Implement and oversee successful marketing campaigns.
- Create engaging content for the website and blog.
- Build strategic relationships with industry players.
- Manage and allocate the marketing budget effectively.
- Oversee marketing material from design to implementation.
- Measure and report on the performance of campaigns.
Skills
Education
Tools
We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- A Bachelor’s degree in marketing, business or any other relevant field.
- Sound understanding of marketing fundamentals and tactics.
- Creative thinking and problem-solving ability.
- Leadership and project management skills.
- Knowledge of digital marketing and social media marketing strategies.
- Excellent verbal and non-verbal communication skills.
- Proficiency with marketing tools and software.
- Proficient in marketing research and statistical analysis.
- The ability to work under pressure.
- Availability to work within opening hours (e.g. evenings, holidays, weekends).
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.