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Public Relation and Social Media Manager
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Public Relation and Social Media Manager
Job summary
An international school in Singapore is seeking a Public Relation and Social Media Manager to serve as the voice and storyteller of the institution. The role involves crafting narratives for branding, driving enrolment through effective PR and social media strategies, and managing communications with various stakeholders. Ideal candidates should possess a relevant Bachelor's degree, 4-6 years of experience in PR/social media, and familiarity with premium branding contexts. Key benefits include health insurance, and the role is full-time.
Benefits
Qualifications
- 4–6 years in Public Relation or social media; experience in premium education or hospitality sectors highly preferred.
- Proven media placements in Singapore/Asia-Pacific outlets.
- Native-level English required.
Responsibilities
- Develop and execute annual PR calendar aligned with school milestones.
- Secure coverage in tier-1 education and lifestyle media.
- Write and distribute press releases and media kits.
- Manage crisis communications and reputation monitoring.
- Create a cohesive content ecosystem across social channels.
Skills
Education
Tools
Knightsbridge House International School
Location: Singapore
Reports to: COO
Salary: $5000-7000
Employment Type: Full-Time
About Knightsbridge House International School
Knightsbridge House International School is a premium boutique international school in Singapore delivering the International Primary Curriculum (IPC) and Cambridge IGCSE pathways for students aged 3–16. With small class sizes (max 16), a British-inspired ethos, and a focus on holistic development, we cultivate confident, compassionate global in a nurturing environment.
The Public Relation and Social Media Manager is the voice and visual storyteller of Knightsbridge House. You will craft compelling narratives, build brand affinity, and drive enrolment inquiries through integrated PR and social media strategies. This is a high-visibility role ideal for a creative communicator who thrives at the intersection of education, luxury branding, and digital engagement.
- Develop and execute annual PR calendar aligned with school milestones (open houses, graduations, thought-leadership events).
- Secure coverage in tier-1 education, lifestyle, and parenting media (The Straits Times, Expat Living, Sassy Mama, Tatler Asia).
- Write and distribute press releases, op-eds, and media kits.
- Manage crisis communications and reputation monitoring.
- Cultivate relationships with journalists, bloggers, and KOLs in the expat and education space.
- Own organic and paid social channels (Instagram, Facebook, LinkedIn, YouTube).
- Create a cohesive content ecosystem:
- Reels/TikTok-style student spotlights, teacher takeovers, “day-in-the-life” series.
- Long-form LinkedIn posts on curriculum innovation and university placements.
- Design and enforce brand guidelines (tone: warm, aspirational, academically rigorous).
- Amplify school events (festivals, parent seminars, alumni reunions) via live coverage and post-event recaps.
- Coordinate influencer/parent ambassador micro-campaigns.
- Bachelor’s degree in Communications, Public Relation, Marketing, or Journalism.
- 4–6 years in Public Relation / social media; experience in premium education, hospitality, or luxury sectors highly preferred.
- Proven media placements in Singapore/Asia-Pacific outlets.
- Native-level English.
- Expertise in Canva, CapCut, Meta Business Suite, Hootsuite.
Job Type: Full-time
- Health insurance
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.