Marketing Executive | 5 Days Workweeks-6681

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic HR consulting firm in Singapore is seeking a Marketing Executive to lead and optimize paid campaigns across Facebook and Google Ads. The selected candidate will design engaging media formats and ensure alignment with brand strategy. A bachelor's degree in Marketing or a related field and a minimum of 2 years of hands-on experience in managing ad campaigns are required. This role offers a starting salary between $3500 and $3700 and is situated in Paya Lebar Rd.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns.

Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads and Google Ads.
• Design engaging static and video formats for paid media campaigns.
• Monitor campaign performance to meet or exceed key KPIs.
• Manage Shopify backend affecting ad performance.
• Collaborate with content, sales, and web teams.
• Conduct A/B tests on creatives and landing pages.
• Leverage tools to gather insights and improve performance.

Skills

Campaign management

Data analysis

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Shopify

Job description

Marketing Executive

Work Hour: Mon- Fri 9AM - 6PM

Starting Salary: $3500-3700

Location: Paya Lebar Rd

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
• Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns