Social Marketing Executive

Haach Lifestyle Hmh Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A creative agency in Singapore is looking for a Content Creator passionate about health, skincare, and beauty. In this role, you will research and write diverse content formats, from blog posts and video scripts to social media captions. Candidates should have strong writing skills, SEO knowledge, and the ability to work collaboratively with marketing teams. Join us to inspire and educate our audience while driving engagement in the beauty and wellness space.

Qualifications

• Proven experience in content writing/creation, ideally within health, beauty, or wellness.
• Strong research and fact-checking skills to simplify complex topics.
• Excellent writing, editing, and proofreading abilities.

Responsibilities

• Research, fact-check, and write high-quality content on health, beauty, and wellness topics.
• Create content in various formats, including blog posts and social media.
• Collaborate with marketing and product teams to align content with campaigns.

Skills

Research skills

Content writing

SEO knowledge

Adaptability across platforms

Attention to detail

Teamwork

Job description

Job Description & Requirements

We are seeking a creative and versatile Content Creator with a passion for health, skincare, and beauty. This role goes beyond traditional writing—you’ll be responsible for independently researching, fact‑checking, and creating engaging, SEO‑friendly content across multiple formats to inspire, educate, and connect with our audience across multiple brands.

Your responsibilities will include:

• Research, fact‑check, and write high‑quality content on health, beauty, and wellness topics
• Create content across multiple formats, including but not limited to:
  • Blog posts & long‑form articles (educational, SEO‑driven)
  • Website copy & product descriptions
  • Video scripts for Instagram Reels, TikTok, YouTube Shorts, and interviews
  • Social media posts (captions, carousel copy, “myth vs fact” posts, Q&As, polls, engagement content)
  • Email newsletters (beauty tips, product launches, seasonal campaigns)
  • Educational infographics and visual content ideas for design teams
  • E‑books / guides / how‑to manuals for lead generation
  • Case studies & testimonials showcasing customer experiences
  • Press releases & PR content for launches and events
  • Ad copy for social ads, Google ads, and campaign creatives
  • Podcast scripts / show notes (if required)
• Collaborate with marketing, creative, and product teams to align content with campaigns and brand voice
• Stay updated on industry trends, skincare innovations, and beauty news
• Ensure all content is optimized for SEO, accuracy, and brand consistency
• Work with Operations teams to materialize content

Requirements

• Proven experience in content writing/creation, ideally within health, beauty, or wellness
• Strong research and fact‑checking skills; ability to simplify complex topics into engaging, easy‑to‑digest content
• Excellent writing, editing, and proofreading abilities with attention to detail
• Familiarity with SEO, content marketing, and social media best practices
• Ability to adapt writing style across platforms (blogs, ads, video scripts, social media)
• Communication skills and teamwork
• Passion for skincare, wellness, and beauty

Join us and bring your creativity to life across articles, videos, campaigns, and more—helping us inspire our community in the world of beauty and wellness.