Business Development Director

TEBAH PTE. LTD.; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading F&B company in Singapore is seeking a skilled business development professional to manage supplier relationships and drive retail growth. Responsibilities include negotiating supplier contracts, expanding brand visibility, and leading promotional strategies to boost sales. The ideal candidate has 5–8+ years in F&B business development or horeca partnerships, along with exceptional negotiation and leadership skills. This role offers a chance to make significant impacts through strategic initiatives and team management.

Qualifications

• 5–8+ years experience in F&B business development or horeca partnerships.
• Proven track record in increasing store sales or building B2B channels.
• Ability to execute campaigns effectively.

Responsibilities

• Negotiate and onboard F&B suppliers for various beverage lines.
• Drive retail store sales growth through new initiatives.
• Develop promotions to increase conversion and customer loyalty.
• Expand brand visibility and pitch product-led campaigns.
• Recruit and manage sales personnel, driving performance.
• Represent the store at F&B supplier events.

Skills

Negotiation expertise

Partnership development

Retail distribution experience

Promotion design

Sales coaching

Communication skills

Strategic vision

Job description

Key Responsibilities

1. Supplier & Product Partnerships

• Identify, negotiate, and onboard F&B suppliers for ingredients and beverage lines, including:
  • draft beverages
  • bottled soft drinks
  • spirits
  • and key pantry or food supply vendors
• Secure improved margins, credit terms, and exclusivity where applicable.

2. Revenue Growth (Retail + B2B)

• Drive retail store sales growth through new commercial initiatives.
• Build B2B purchasing and partnership channels:
  • Restaurants, hotels, bars (HORECA)
  • Corporate bulk purchasing
  • Food delivery partners
  • Private event catering & venue collaborations

3. Promotions, Pricing & Menu Strategy

• Develop promotion mechanics to increase conversion and repeat purchases:
  • Bundles and seasonal offers
  • Loyalty and referral mechanics
  • Horeca incentives
• Oversee pricing and margin optimisation to maximize profitability.
• Collaborate on commercial menu trends and demand analysis.

4. Market Footprint & Brand Growth

• Expand brand visibility into surrounding local trade zones.
• Pitch and execute product-led campaigns with key F&B partners.
• Lead pop-up concepts, catering expansion, or new revenue zones when viable.

5. Sales Team Leadership & Pipeline Structure

• Recruit, train, and manage business development and sales personnel.
• Implement order and lead-tracking workflows (Excel, lightweight CRM, or internal tools).
• Build and monitor conversion funnel: product intro > store purchase > repeat/B2B order.
• Drive team performance through coaching and targets.

6. Networking & Trade Development

• Represent the store at F&B supplier events and horeca networking sessions.
• Collect market intelligence on competitors, emerging beverage lines, and customer demand shifts.

Skills & Competencies

• Strong negotiation and partnership development expertise
• Experience scaling F&B retail or horeca distribution channels
• Promotion design and margin-driven business thinking
• Team recruitment, coaching, and leadership in sales environments
• Excellent communication and pitch delivery skills
• Ability to balance strategic vision with store-level execution

Preferred Qualifications & Experience

• 5–8+ years experience in F&B business development, horeca partnerships, restaurant commercial leadership, or retail expansion
• Demonstrated ability to increase store sales or build B2B channels
• Existing supplier or horeca network is a strong advantage
• Campaign execution track record preferred