Marketing Manager

AD-VENTURE ACADEMIC PRIVATE LIMITED; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An educational services provider in Singapore is seeking a marketing professional to develop and execute comprehensive marketing strategies. Responsibilities include overseeing branding, managing social media, planning events, and driving lead generation efforts. The ideal candidate should have a strong background in marketing, digital platforms, and campaign management. This role offers an opportunity to significantly impact enrolment and brand visibility.

Qualifications

• Proven experience in developing marketing plans and strategies.
• Strong understanding of digital marketing and social media platforms.
• Ability to analyse market trends and competitors.

Responsibilities

• Develop and execute marketing plans to increase enrolment and brand awareness.
• Oversee the centre's brand image across all platforms.
• Manage social media platforms and run targeted ad campaigns.
• Plan and execute community outreach events.
• Manage lead funnels from inquiries to enrolments.
• Plan and manage the marketing budget effectively.

Skills

Marketing planning

Social media management

Content creation

Campaign management

Lead generation

Job description

1. Marketing Strategy & Planning

• Develop and execute marketing plans to increase enrolment and brand awareness.
• Analyse competitors and market trends to position the centre effectively.
• Set measurable goals for lead generation, conversions, and retention.

2. Branding & Content Creation

• Oversee the centre’s brand image across all platforms (social media, website, print).
• Create or supervise content such as blog posts, social media updates, videos, and newsletters.
• Develop promotional materials (brochures, banners, ads) for campaigns and events.

3. Digital Marketing

• Manage social media platforms (TikTok, Facebook, Instagram, YouTube) and run targeted ad campaigns.
• Oversee SEO and SEM to increase website visibility.
• Track and report on digital marketing performance (CTR, conversion rates, cost-per-lead).

4. Event & Partnership Management

• Plan and execute open houses, workshops, webinars, and community outreach events.
• Build partnerships with schools, community centres, and parent networks.
• Coordinate sponsorships and collaborations to boost exposure.

5. Lead Generation & Customer Engagement

• Manage lead funnels from inquiries to enrolments.
• Work closely with Centre Managers to ensure prompt follow-ups and conversion tracking.
• Collect and analyse parent/student feedback to refine marketing approaches.

6. Budgeting & Reporting

• Plan and manage the marketing budget effectively.
• Prepare monthly or quarterly performance reports for m