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CRM & Loyalty Manager
Job summary
A leading food and beverage company in Saudi Arabia seeks a CRM & Loyalty Manager to spearhead customer engagement initiatives across multiple restaurants. You will design and execute data-driven CRM strategies, enhance customer retention, and develop innovative loyalty programs. The ideal candidate has over 5 years of experience in CRM and loyalty management, strong analytical skills, and proficiency in CRM tools. This role offers a dynamic work environment with a focus on customer experience.
Qualifications
- 5+ years of experience in CRM or loyalty program management.
- Proven track record of developing successful loyalty programs.
Responsibilities
- Design and implement a CRM strategy tailored to the customer base.
- Develop and oversee innovative loyalty programs.
- Leverage customer data to identify trends and preferences.
- Work closely with marketing, operations, and IT teams.
- Manage and optimize CRM tools and loyalty platforms.
Skills
Education
Tools
The CRM & Loyalty Manager will spearhead customer engagement initiatives for Independent Food Company, focusing on enhancing customer retention, increasing repeat visits, and growing brand loyalty across multiple restaurants. This role involves designing and executing data-driven CRM and loyalty strategies to align with the company’s goals, leveraging insights to create meaningful customer experiences.
1. CRM Strategy Development and Execution
- Design and implement a CRM strategy tailored to Independent Food Company’s customer base.
- Maintain and optimize the CRM database to ensure clean, actionable data.
- Segment customers to create personalized campaigns aimed at boosting engagement and loyalty.
2. Loyalty Program Management
- Develop and oversee innovative loyalty programs to increase customer retention and brand advocacy.
- Continuously analyze loyalty program performance and make recommendations for improvements.
- Ensure seamless integration of loyalty programs across all restaurant brands and locations.
3. Customer Insights and Analytics
- Leverage customer data to identify trends, preferences, and areas for improvement.
- Monitor key metrics such as repeat visit rates, customer lifetime value (CLV), and redemption rates.
- Prepare performance reports with actionable insights to guide decision-making.
4. Collaboration Across Teams
- Work closely with marketing, operations, and IT teams to align CRM and loyalty initiatives with broader business objectives.
- Coordinate with restaurant managers to ensure consistent implementation of customer engagement strategies.
- Partner with external vendors for loyalty platforms and CRM tools when needed.
5. Technology and Innovation
- Manage and optimize CRM tools and loyalty platforms, ensuring they meet the company’s needs.
- Explore emerging technologies to enhance customer experience and engagement.
- Provide training to internal teams on the effective use of CRM systems and loyalty tools.
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master is a plus).
Experience:
- 5+ years of experience in CRM or loyalty program management, preferably in the food and beverage or hospitality industry.
- Proven track record of developing successful loyalty programs and CRM strategies.
Skills:
- Strong knowledge of CRM systems and loyalty platforms (e.g., Salesforce, Oracle, or similar tools).
- Proficiency in data analysis and visualization tools.
- Excellent project management and organizational skills.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Creative mindset with a customer-first approach to problem-solving.
Personal Attributes:
- Highly analytical with attention to detail.
- Results-driven and customer-focused.
- Adaptable to a dynamic, fast-paced environment.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.