Senior Marketing Manager (FMCG)

Michael Page; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A global FMCG leader is seeking a Senior Marketing Manager to define brand vision and develop compelling campaigns. This role requires a degree in Marketing or Business Administration and at least 12 years of experience in managing marketing strategies within the FMCG industry. The successful candidate will be responsible for conducting market analysis, driving innovation, and leading a high-performing marketing team. A competitive salary, medical benefits, and long-term career growth are part of the offer.

Benefits

Competitive salary range

Permanent role with career growth

Medical benefits for family

Supportive workplace culture

Qualifications

• At least 12 years of experience in managing marketing strategies within the FMCG industry.
• Strong analytical skills to interpret market data.
• Excellent communication and leadership abilities.

Responsibilities

• Define brand vision and develop compelling marketing campaigns.
• Conduct market analysis and consumer research.
• Drive a culture of innovation within the marketing team.

Skills

Analytical skills

Leadership abilities

Budgeting proficiency

Communication skills

Team management

Education

Degree in Marketing, Business Administration, or related field

Job description

Responsibilities

• Define brand vision and translating it into compelling campaigns that captivate target audiences.
• Develop and deploy comprehensive, long-term marketing strategies aligned with business objectives and market trends. Monitor and analyze campaign performance data (e.g., sales, market share, brand equity metrics) to measure effectiveness and inform future strategies.
• Conduct in-depth market analysis and consumer research to identify new growth opportunities, consumer insights, and competitive advantages.
• Champion brand positioning, messaging, and visual identity to ensure consistency across all platforms and touchpoints.
• Lead the annual marketing planning and budgeting process, allocating resources effectively to maximize ROI.
• Drive a culture of innovation within the team, encouraging new ideas and a test-and-learn approach to marketing.
• Stay at the forefront of marketing trends, emerging technologies, and consumer habits to keep our brands relevant and exciting.
• Partner with R&D and Product Development teams to bring new, innovative products and concepts to market successfully.
• Lead, mentor, and inspire a high-performing and mature marketing team. Foster an environment of collaboration, accountability, and continuous improvement.

Qualifications

A successful Sr Marketing Manager hould have:

• A degree in Marketing, Business Administration, or a related field.
• Proven expertise of at least 12 years in managing marketing strategies within the FMCG industry.
• Strong analytical skills to interpret market data and drive decision-making.
• Mature team management capabilities
• Excellent communication and leadership abilities to manage teams effectively.
• Proficiency in budgeting and resource allocation for marketing projects.
• A results-oriented mindset with a focus on achieving business objectives.

Benefits

Our client is an MNC in the FMCG space, a Fortune 500 company whose brands are household staples. As a global company with a legacy spanning over a century, they pride themselves in quality and are home to iconic trustable brands of choice.

• Competitive salary range.
• A permanent role with long-term career growth trajectory.
• Access to medical benefits for you and your family.
• Seasonal product offering.
• Be part of an conducive and supportive workplace culture.

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV