Senior Marketing Executive

Nawawi Tie; Putrajaya; On-site; MYR 40,000 - 60,000; Full time

Job summary

A prominent shopping centre management company in Putrajaya seeks a Marketing Executive to manage casual leasing of promotional spaces and plan community-driven events aligned with marketing objectives. The ideal candidate has a Bachelor’s degree and at least 2 years of experience in retail marketing. Key responsibilities include overseeing event setups, maintaining relationships with tenants, and evaluating event outcomes to maximize occupancy rates. Strong communication and networking skills are essential for success in this fast-paced role.

Qualifications

• Minimum of 2 years of relevant experience in shopping centre or retail marketing.
• Strong networking abilities with a proactive approach.
• Excellent verbal and written communication skills.

Responsibilities

• Manage casual leasing of promotional spaces.
• Plan community-driven events and campaigns.
• Oversee setups for events and ensure coordination.

Skills

Excellent communication skills

Networking abilities

Negotiation skills

Self-motivated

Proactive approach

Education

Bachelor’s Degree in Marketing or related field

Job description

Responsibilities

• Manage the casual leasing of promotional spaces within the shopping centre.
• Plan and implement community-driven events and campaigns aligned with the centre’s marketing objectives and brand positioning.
• Oversee the setup of events, roadshows, fairs, and activities, ensuring smooth coordination with internal departments, external vendors, exhibitors, and contractors.
• Foster strong relationships with tenants and exhibitors to drive the take-up of promotional spaces.
• Build strategic partnerships with community groups, tenants, vendors, and event organisers to co-create themed events and roadshows that meet advertising and promotional needs.
• Monitor and evaluate event outcomes to maximise occupancy rates and ensure optimal returns.
• Maintain and enhance experiential zones during periods of non-occupancy to sustain visitor engagement.
• Engage with tenants and potential advertisers to promote advertising opportunities within the centre.
• Keep abreast of current retail advertising trends to maintain relevance and competitiveness.
• Supervise the installation of advertising media and coordinate logistics with internal teams and external partners.
• Ensure all advertisements are appropriate and consistent with the shopping centre’s image and positioning.
• Cultivate relationships with tenants and advertisers to secure sponsorships aligned with annual targets.

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Business, or a related field.
• Minimum of 2 years of relevant experience in shopping centre or retail marketing.
• Excellent verbal and written communication skills, with the ability to confidently engage and present to various stakeholders across all levels.
• Strong networking abilities with a proactive and resourceful approach to building and maintaining relationships with clients, tenants, vendors, and partners.
• Self-motivated, able to work independently, and capable of managing multiple tasks and priorities efficiently.
• Thrives in a fast-paced environment, able to meet tight deadlines and achieve targets consistently.
• Demonstrates strong negotiation skills with a high level of personal integrity and professionalism.
• Takes initiative in identifying issues and proposing effective solutions with a hands‑on attitude.