Senior Executive, Digital Marketing

Hospital Picaso; Selangor; On-site; MYR 36,000 - 60,000; Full time

Job summary

A healthcare facility in Selangor is seeking a Digital Marketing Specialist to implement digital marketing strategies, manage various platforms, and enhance its online presence. The role involves executing online campaigns to engage the target audience and drive patient acquisition. Ideal candidates should possess a degree in Marketing and demonstrate strong communication skills in multiple languages including Bahasa Malaysia, English, and Mandarin. This position offers a dynamic environment focused on digital engagement strategies.

Qualifications

• Degree/Diploma in Marketing, Digital Marketing, Public Relations, Mass Communications or related field.
• Good communication skills in multiple languages, especially Bahasa Malaysia, English, and Mandarin.
• Strong media relations and public relations abilities.

Responsibilities

• Implement digital marketing strategies to promote healthcare services.
• Manage digital platforms and execute online campaigns.
• Plan and support the implementation of digital advertising campaigns.
• Collaborate with vendors for digital marketing projects.

Skills

Good communication skills in Bahasa Malaysia

Good communication skills in English

Good communication skills in Mandarin

Strong media relations

Public Relations skills

Education

Degree/Diploma in Marketing or related field

Job description

Job Summary

• Implement digital marketing strategies to promote healthcare services, increase brand awareness, and engage target audience.
• Manage various digital platforms, executing online campaigns and analysing data to drive patient acquisition and enhance hospital’s online presence.

Job Responsibilities

• Assist in the development and execution of comprehensive digital marketing strategies to achieve patient acquisition goals and enhance hospital's online visibility and reputation.
• Manage the hospital's digital platforms, including websites, social media channels, email marketing campaigns, and blogs, ensuring consistent and engaging content that aligns with the hospital's brand.
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Support the implementation and management of digital advertising campaigns, including paid search, display advertising, and social media advertising, to drive targeted traffic and conversions.
• Collaborate with external vendors, agencies, and contractors to ensure smooth execution of digital marketing projects such as website development, SEO optimisation, and content creation.

Job Requirements

• Degree/Diploma in Marketing, Digital Marketing, Public Relations, Mass Communications or related field.
• Good communication skills in Bahasa Malaysia, English and/or Mandarin to effectively communicate with Mandarin‑speaking clients; competency in other languages/dialects is a significant added advantage.
• Strong media relations and PR skills.