Senior Executive Design & Social Media Content Strategist

G2000 Apparel; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic fashion brand in Kuala Lumpur is searching for a Senior Executive Design & Social Media Content Strategist. The role focuses on creating and executing social media strategies while managing content calendars and community interactions. Candidates should have 3-5 years of relevant experience, a strong portfolio in graphic design, and proficiency with tools like Adobe Creative Suite. This position offers the opportunity to shape the brand’s online presence and engage with a diverse audience.

Qualifications

• 3-5 years of experience managing social media presence for a brand.
• Strong portfolio showcasing graphic design and social media content.
• In-depth knowledge of current social media platforms and their algorithms.

Responsibilities

• Develop and execute a comprehensive social media content strategy.
• Own the social media content calendar for consistent posting.
• Track, analyze, and report key social media metrics.
• Oversee community management and audience interactions.
• Create engaging visual content and manage brand identity.

Skills

Social media content strategy

Graphic design

Analytical skills

Communication

Community management

Creative production

Education

Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field

Tools

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

Canva Pro

Job description

Senior Executive Design & Social Media Content Strategist

Content Strategy: Develop and execute a comprehensive social media content strategy aligned with marketing objectives, brand guidelines, and target audience needs across platforms (e.g., Instagram, Facebook, TikTok, XHS).

Content Planning: Own the social media content calendar, ensuring a consistent and timely stream of posts, campaigns, and activations.

Performance Monitoring: Track, analyze, and report on key social media metrics (engagement, reach, traffic, conversion) to evaluate performance, identify trends, and iterate on strategies.

Community Management: Oversee and, when necessary, personally handle the monitoring of comments, messages, and audience interactions to foster a positive community and ensure timely response.

Trend Spotting: Stay current with the latest social media best practices, platform changes, and emerging content formats/trends to keep the brand ahead of the curve.

Campaign Management: Plan and execute social media-specific campaigns, contests, and collaborations.

2. Design & Visual Content Creation

Creative Production: Conceptualize, design, and produce high-quality, engaging visual assets, including graphics, short-form video content (Reels, animations (GIFs), infographics, and presentation decks for social media and other marketing needs).

Brand Guardianship: Ensure all visual communication is consistent with our brand style guide, maintaining a high standard of aesthetic quality and clarity.

Asset Management: Organize and manage a library of all visual assets and source files.

Collaboration: Work closely with the Marketing Manager to translate marketing goals into effective and impactful visual solutions.

Creative Briefing: Develop clear, concise creative briefs for campaigns and external/freelance support when necessary.

Cross-Functional Support: Provide design support for internal company events, communications, or other ad-hoc marketing material as required.

Required Skills & Qualifications

Experience: Minimum of 3-5 years of experience in a similar role, with a proven track record of managing and growing social media presence for a brand.

Design Proficiency: High proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects), or equivalent tools like Canva Pro for rapid content creation.

Portfolio: A strong and compelling portfolio showcasing a diverse range of graphic design and social media-specific content (including static graphics and video).

Social Media Expertise: In-depth, working knowledge of current social media platforms, including their algorithms, ad formats, and content best practices.

Analytical Skills: Proficient in using social media analytics tools (e.g., Meta Business Suite, native platform analytics) to derive actionable insights.

Communication: Excellent written and verbal communication skills in [Specify Language(s), e.g., English, Malay].

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field is preferred.

Personal Attributes

Creative & Innovative: A genuine passion for design and content creation, with an eye for aesthetics and detail.

Proactive & Resourceful: Able to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment.

Team Player: Enthusiastic about collaborating with others and receiving/providing constructive feedback.