Sales & After-Sales In-House Trainer

Sisma Auto (KL) Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading automotive training company is looking for a professional to deliver training programs for sales advisors and after-sales staff. The role involves conducting onboarding, coaching, and developing training materials tailored to dealership operations. The ideal candidate should have 3–5 years of experience in automotive training and strong knowledge of EV technologies and customer service standards. Benefits include medical coverage and a permanent position.

Benefits

Medical health coverage

EPF & SOCSO

Permanent position

Qualifications

• Minimum 3–5 years of experience in automotive training, sales, or after‑sales operations.
• Experience in training design, delivery, and coaching within the automotive sector is highly desirable.

Responsibilities

• Conduct onboarding programs for new Sales Advisors and After‑Sales staff.
• Identify individual and departmental training needs through performance reviews and customer feedback.

Skills

Strong knowledge of EV technologies

Excellent presentation skills

Bilingual proficiency (English and Bahasa Malaysia)

Strong facilitation skills

Analytical skills

Proficient in MS Office and e-learning tools

Education

Bachelor’s Degree in Business, Marketing, Automotive Engineering, or related field

Tools

Dealership CRM/DMS systems

Job description

Requirement

• Bachelor’s Degree in Business, Marketing, Automotive Engineering, or related field (preferred).
• Minimum 3–5 years of experience in automotive training, sales, or after‑sales operations.
• Strong knowledge of EV technologies, customer service standards, and dealership operations.
• Experience in training design, delivery, and coaching within the automotive sector is highly desirable.
• Excellent presentation, communication, and interpersonal skills.
• Strong facilitation skills with ability to engage and motivate adult learners.
• Analytical skills to measure training effectiveness and link to performance outcomes.
• Ability to adapt training style for both sales‑driven and technical service audiences.
• Proficient in MS Office, e‑learning tools, and dealership CRM/DMS systems.
• Bilingual proficiency (English and Bahasa Malaysia); Mandarin is an added advantage.

Responsibility

Training Delivery & Facilitation

• Conduct onboarding programs for new Sales Advisors and After‑Sales staff.
• Deliver structured training modules covering:
  • Sales: Product knowledge (EV technologies, BYD features, specifications), sales process, CRM usage, showroom etiquette, test‑drive standards, financing options, and closing techniques.
  • After‑Sales: Service process, customer handling, warranty policies, EV service & maintenance knowledge, parts operations, and complaint resolution.
• Ensure training incorporates BYD global standards and aligns with local dealership goals.
• Use blended learning methods (classroom, role‑plays, on‑the‑job coaching, e‑learning, and assessments).

Performance Coaching & Development

• Provide regular coaching to sales and service staff through shadowing, mystery shopping feedback, and one‑on‑one development sessions.
• Identify individual and departmental training needs through performance reviews, customer feedback (NPS, CSI), and manager input.
• Mentor staff to continuously improve customer handling, upselling, cross‑selling, and retention practices.

Curriculum & Training Material Management

• Develop and update training manuals, SOP guides, and reference materials tailored to dealership operations.
• Localize BYD’s training content to suit the Malaysian market (EV incentives, financing, service practices).
• Maintain a digital repository of training materials, assessments, and attendance records.

Evaluation & Reporting

• Track training effectiveness through pre‑and post‑training evaluations, mystery shopper results, sales/after‑sales KPIs, and customer satisfaction scores.
• Submit monthly training reports to management highlighting progress, gaps, and recommendations.
• Support management in achieving dealership NPS, Mystery Shopper, and operational KPIs.

Benefits

• Medical health coverage
• EPF & SOCSO
• Permanent position