Regional Sales Manager (South/East Malaysia/East Coast)

ZUS COFFEE; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading coffee company in Subang Jaya, Malaysia is seeking a skilled distributor manager with a strong background in FMCG sales and marketing. You will be responsible for managing distributor operations, developing effective business plans, and leading sales teams to achieve targets. The ideal candidate has at least 5 years of relevant experience, strong negotiation skills, and the ability to communicate fluently in English, with additional local language skills as an advantage. This role offers a dynamic environment focused on growth and results.

Qualifications

• 5 years of experience in FMCG sales and marketing, preferably with MNC.
• Strong skills in sales execution and distributor management.
• Fluency in English; Mandarin or Cantonese is an advantage.

Responsibilities

• Manage distributor operations like a business unit.
• Develop and implement business and marketing plans.
• Lead and train distributor sales teams.

Skills

FMCG sales experience

Negotiation skills

People management

Result-oriented mindset

Budget management

Education

Degree in Business Studies, Marketing or equivalent

Job description

Position Responsibilities

Managing the distributor like a business unit and is responsible for managing the P&L for the territory.

• Evaluating how to define the Route to Market through the distributor’s business, via cost‑effective and provides a proper level of service complying to the Company’s business strategies & objectives.
• Developing a business plan for the distributor that will address both consumer and trade needs and a joint business plan with the distributor, establish monthly and quarterly targets and continually measure progress towards these targets.
• Work closely with Marketing team to ensure a clear understanding of the marketing objectives and New Product Development direction to further develop the business and execution of trade plans.
• Ensure bottom‑up sales forecast by sku by the distributor is submitted 3 months ahead.
• Ensuring appropriate levels of inventory are managed at all times versus sellout.
• Lead, develop, train and manage distributor sales team members and merchandisers to ensure effective and efficient cycle plan/work process and execution in trade focusing on sales fundamental: basic call rate; effective call rate; repeat purchase rate; distribution; pricing; shelving; merchandising and etc.
• Evaluate results of sales fundamental and sales promotions plan and recommend, when and where appropriate, on changes deemed necessary.
• Identify and pursue new business opportunities, including partnerships, distributorships, and strategic alliances.
• Maintain a deep understanding of our products/services and keep up to date with industry trends.

Qualification and Experience

Degree holder in Business Studies, Marketing or equivalent.

• 5 years of solid experience in FMCG sales and marketing, preferably from leading MNC or distributor environment handling MNC principle.
• Experienced in sales execution, distributor management, RTM, budget management, in-store execution, promotional and merchandising activity.
• Aggressive, result oriented and with high personal drive to succeed.
• Have strong people and negotiation skills, able to deal effectively with distributors and to execute the sales / marketing plans.
• Converse well in English. Mandarin or Cantonese will be added advantage. Fluent in local languages and English

a Necessity, not a Luxury