PSR Business Development Manager (East Malaysia)

Royal Canin; Kuching; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading pet nutrition company seeks an experienced sales professional to drive sales strategies and build strong relationships with customers and distributors in Sarawak. The ideal candidate will have a bachelor’s degree and at least 5 years in sales, preferably within the FMCG sector. This role entails driving customer in-store fundamentals, conducting business reviews, and ensuring effective distribution while exceeding key performance indicators. Strong communication and negotiation skills are essential, along with a valid driver's license and willingness to travel.

Qualifications

• Minimum 5 years’ experience in sales, preferably in FMCG.
• Strong background in managing retail channel.
• Excellent oral and written communication in English.

Responsibilities

• Drive customer in-store fundamentals with excellence focusing on assortment and promotion.
• Conduct regular business reviews with customers and distributor.
• Develop and follow through on periodic customer coverage plan.

Skills

Sales Planning

Customer Relationship Management

Communication Skills

Negotiation Skills

Education

Bachelor’s degree in a relevant field

Tools

Microsoft Excel

Job description

Job Purpose/Overview:

• Drive Health through Nutrition mission and transfer Royal Canin Nutrition Knowledge to distributor and customer.
• Develop collaborative relationships with customers through identifying joint business opportunities via increased product distribution, stock weight and merchandising excellence.
• Manage sales operation (sell-in and sellout) and develop business plan to accelerate sales growth and deliver KPI which contributes to overall growth of the company.

Key Responsibilities:

Sales Planning & Strategy

• Drive customer in-store fundamentals with excellence focusing on assortment, promotion, planogram and visibility to drive sellout.
• Execute trade activation plans with excellence with distributor and customer.
• Plans and execute product listing and distribution expansion for new and existing customers to improve assortment and active customer based.
• Conduct thorough evaluation of key initiatives and “big bet” activities to assess their effectiveness and identify areas for improvement.
• Develop and follow through on periodic customer coverage plan and distributor visit.
• Build and sustain good customer relationships to gain support, loyalty, and advocacy.
• Deliver education/ value-added services to customers with the aim to improve the wellbeing of pets via Royal Canin Health Through Nutrition ambitions.

Customer & Distributor Development

• Conduct regular business reviews with customers and distributor assessing risks and opportunities with data and sales analysis.
• Collaborate with distributor on sell-in planning, demand forecasting, order fulfillment, and inventory management to ensure optimal stock levels following aligned KPI.
• Work closely with distributor to improve logistics and delivery performance, to ensure high customer service level with minimal later deliveries and dropped orders.
• Achieve and exceed KPIs through consistent delivery including Net Sales Value, Active customer, Product distribution, Inventory management and Service level.

Job Specifications/Qualifications:

• Graduate of a bachelor’s degree in any relevant field.
• Minimum 5 years’ experience in sales, preferably in FMCG.
• Strong background in managing retail channel. Experience managing distributor will be added value.
• Excellent oral and written communication in English. Fluent in local dialect would be added value.
• Excellent communication skills with good verbal and written language.
• Computer literate, proficient in Microsoft Excel.
• Able to establish good relationships across all levels including externally with both distributor and customers.
• Strong commercial acumen with good negotiation skills.
• Experience in pet food industry, specialized channel & vets has added value.
• Excellent understanding of product knowledge, background in nutrition and/or veterinary medicine is an added value.
• Possess valid driver’s license and willing to travel within Sarawak, Sabah and Brunei.