Product Executives

Fotile Marketing; Selangor; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading marketing firm in Malaysia is seeking a Product Executive to develop go-to-market strategies and manage product awareness campaigns. The ideal candidate should have a Bachelor’s degree in a relevant field and at least 2 years of experience, along with strong communication skills in English, Bahasa Malaysia, and Mandarin. Proficiency in Microsoft Office and a passion for digital marketing are essential. This role offers opportunities for creative input and collaboration within a dynamic team.

Qualifications

• Minimum 2 years of relevant working experience.
• Ability to travel when necessary.
• Pleasant personality and ability to interact with stakeholders at all levels.

Responsibilities

• Develop and implement go-to-market strategies for new product launches.
• Craft product positioning and messaging based on insights.
• Track campaign effectiveness and generate reports for management.

Skills

Strong communication skills in English

Proficient in Microsoft Office

Creative thinking

Digital marketing passion

Education

Bachelor’s Degree/Postgraduate Diploma in Marketing or related field

Tools

Microsoft Office

Adobe Illustrator

Adobe Photoshop

Job description

Product Executive

Product Marketing & Strategy

• Develop and implement go-to-market strategies for new product launches.
• Craft compelling product positioning and messaging based on market and customer insights.
• Plan and manage product awareness, education, and adoption campaigns.
• Monitor product performance and collect customer feedback to inform continuous improvement.

Product Training

• Develop and deliver training programs for internal teams (sales, customer service, etc.) and external partners (dealers, promoters).
• Ensure comprehensive understanding of product features, value propositions, and use cases.
• Regularly update training materials to reflect the latest technologies and innovations.

Performance Monitoring & Reporting

• Track campaign effectiveness, product performance, and market reception.
• Generate reports and dashboards for management to support strategic decisions.

Other Responsibilities

• Support the marketing team with related duties and projects.
• Perform ad-hoc tasks assigned by the Marketing Manager or HOD.
• Demonstrate company products to sales teams, dealers, and partners when needed.
• Participate in marketing events, roadshows, or workshops as required.

Job Requirements

• Bachelor’s Degree/Postgraduate Diploma in Marketing, Mass Communication, Advertising/Media, Business Studies/Management, or related field.
• Minimum 2 years of relevant working experience.
• Strong communication skills in English, Bahasa Malaysia, and Mandarin (preferred). We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and Adobe Illustrator/Photoshop.
• Strong creative thinking and design sensibility.
• Passion for digital marketing and content creation.
• Ability to travel when necessary.
• Pleasant personality and ability to interact with stakeholders at all levels.