Officer Marketing Communications

Allgreen Properties Limited; Johor Bahru; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading property company in Johor Bahru is seeking a Marketing Executive to oversee the planning and execution of marketing campaigns and manage promotional events. The ideal candidate will have a Degree/Diploma in Mass Communications or Marketing and at least 2-3 years of experience in a relevant field. Key responsibilities include preparing marketing materials, fostering tenant relationships, and achieving revenue targets. Fluency in English and Bahasa Malaysia is required, along with proficiency in Microsoft Office and graphics applications.

Qualifications

• Minimum 2-3 years of experience in a similar role.
• Good command of English and Bahasa Malaysia.
• Ability to work well under pressure.

Responsibilities

• Oversee planning and execution of marketing campaigns.
• Manage promotional materials inventory.
• Evaluate tenant proposals and make recommendations.

Skills

Marketing & Communications

Teamwork

Creativity

Attention to Detail

Education

Degree/Diploma in Mass Communications, Marketing or equivalent

Tools

Microsoft Office

Photoshop

Illustrator

Canva

Job description

Job Summary

Oversee the planning and execution of marketing and advertising campaigns, managing promotional events and revenue-generating spaces, coordinating with internal and external event exhibitors/tenants, and ensuring timely delivery of materials and compliance with brand and operational guidelines.

Key Responsibilities

• Marketing & Communications
• Plan and execute marketing campaigns to enhance brand presence and attract target audiences.
• Develop concept proposals, marketing materials, and budgets.
• Foster tenant relationships and cross-promotions.
• Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.
• Evaluate tenant/external proposals and make recommendations.
• Ensure smooth coordination of events and promotional activities.
• Manage licensing and sponsorship applications.
• Oversee project management and post-event evaluations.
• Advertising
• Collaborate with agencies and suppliers to execute advertising campaigns.
• Coordinate production of marketing materials.
• Maintain brand consistency in advertisements and promotions.
• Administrative Duties
• Prepare budget reports and track expenses.
• Monitor press coverage and competitor activities.
• Stay updated on industry trends to enhance marketing effectiveness.
• Manage promotional materials inventory and coordinate publicity efforts.
• To coordinate inter-departmental liaison on the implementation of marketing and promotions.
• To ensure smooth and timely installation and dismantling of events/promotions.
• To attend to issues at the point of event/promotions and to ensure problems are resolved on time.
• To ensure promotional booth/events display follows guidelines & approval given.
• To ensure the advertising materials and advertising collaterals are in place for all the promotional events.

Key Requirements

• Minimum Degree/Diploma in Mass Communications, Marketing or equivalent or at least 2-3 years of similar experience in an officer or executive position, preferably in the mall marketing, event company, advertising, or publishing industry.
• Computer literate (Microsoft Office). Compulsory working knowledge of graphics applications such as Photoshop, Illustrator, Canva, creative multimedia, etc. a distinct advantage.
• Fast-paced, high degree of accuracy & a good head for detail.
• Creative, thinks “out of the box”.
• Good command of English and Bahasa Malaysia (oral and written).
• Good communication skills and ability to work well in a team.