Marketing Manager, ASEAN

Arista Networks; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading technology company seeks a Marketing Manager, ASEAN, based in Malaysia. The role involves developing marketing content, collaborating with sales and engineering teams, and executing regional campaigns to increase brand awareness and market share in Southeast Asia. Ideal candidates have over 8 years of B2B technology marketing experience, strong technical skills, and are proficient with CRM tools. Join a dynamic environment that values diversity and innovation.

Qualifications

• 8+ years of experience in B2B technology marketing with a focus on product or technical marketing.
• Experience in enterprise technology, especially networking preferred.
• Strong technical skills to simplify complex concepts.

Responsibilities

• Develop and adapt product marketing content for ASEAN-specific needs.
• Coordinate execution of ASEAN regional campaigns.
• Manage the marketing content calendar and social media updates.

Skills

B2B technology marketing

Technical aptitude

Project coordination

Understanding ASEAN markets

Written communication skills

CRM tools proficiency

Collaboration

Tools

Salesforce

HubSpot

Job description

Arista Networks is an industry leader in data-driven, client-to-cloud networking for large data center, campus and routing environments. Arista is a well-established and profitable company with over $8 billion in revenue. Arista’s award-winning platforms, ranging in Ethernet speeds up to 800G bits per second, redefine scalability, agility, and resilience. Arista is a founding member of the Ultra Ethernet consortium. We have shipped over 20 million cloud networking ports worldwide with CloudVision and EOS, an advanced network operating system. Arista is committed to open standards, and its products are available worldwide directly and through partners.

At Arista, we value the diversity of thought and perspectives each employee brings. We believe fostering an inclusive environment where individuals from various backgrounds and experiences feel welcome is essential for driving creativity and innovation.

Our commitment to excellence has earned us several prestigious awards, such as the Great Place to Work Survey for Best Engineering Team and Best Company for Diversity, Compensation, and Work-Life Balance. At Arista, we take pride in our track record of success and strive to maintain the highest quality and performance standards in everything we do.

Job Description

Who You’ll Work With

The Marketing Manager, ASEAN will play a critical role in supporting the regional team to execute integrated campaigns that drive demand, build brand awareness, and increase market share across the ASEAN region. In this role, you will work closely with the ASEAN sales teams, regional engineering teams, global product marketing, and corporate marketing to ensure alignment and seamless execution of marketing initiatives.

You will also collaborate with external agencies, channel and technology partners, as well as cross-functional teams such as product management and customer success. This hands-on role requires the ability to translate technical information into clear, customer-friendly messaging while ensuring the timely delivery of marketing activities that support ASEAN market priorities.

What You’ll Do

Key Responsibilities

• Develop and adapt product marketing content (case studies, presentations, messaging) by localizing global materials for ASEAN-specific technical and business needs.
• Assist in building product positioning and value propositions that resonate with customers across Southeast Asia.
• Produce and maintain sales enablement assets to equip the ASEAN sales team with clear, compelling product information and competitive messaging.
• Collaborate with technical marketing and engineering teams to produce technical blog posts, customer use cases, and feature-focused content tailored for technical buyers in the region.
• Develop technical collateral, diagrams, and simplified explanations of product capabilities for customers and partners.
• Coordinate and support the execution of ASEAN regional campaigns, ensuring asset delivery and timely rollout.
• Support demand-generation initiatives including email campaigns, webinars, digital programs, and localized online marketing activities.
• Manage the ASEAN marketing content calendar, social media updates, and regional digital marketing tasks.
• Track basic campaign metrics and assist in building performance reports to guide optimization and future planning.
• Support channel and partner marketing initiatives by executing joint campaigns and preparing co-branded assets.
• Act as a communication link between ASEAN sales, product teams, and global marketing to ensure alignment and smooth information flow.
• Provide local market insights to ensure marketing activities are culturally relevant and commercially effective across ASEAN countries.

Qualifications

• Applicants must be based in Malaysia, Thailand, or Indonesia with work rights.
• 8+ years of experience in B2B technology marketing, ideally with a focus on product or technical marketing execution.
• Strong technical aptitude with the ability to simplify complex technology concepts.
• Excellent project coordination skills; able to manage multiple deadlines in a fast-paced environment.
• Demonstrated understanding of ASEAN markets, customer behaviors, and cultural nuances.
• Experience in enterprise technology—especially networking is a plus.
• Exceptional written and verbal communication skills with strong attention to detail.
• Proficiency with CRM tools (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), and basic analytics.
• Collaborative team player who works effectively across teams and with external agencies.