Marketing Executive/Senior Executive

V Capital; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

A progressive market leader in Kuala Lumpur is seeking a Marketing Executive/Senior Executive to support go-to market activities. This role involves planning and executing integrated marketing campaigns, managing social media, and developing marketing content to ensure brand consistency. The ideal candidate must possess a diploma or degree in marketing, with 1-3 years of marketing experience and excellent communication skills. The position offers a dynamic work environment focused on creativity and detail orientation.

Qualifications

• 1-3 years experience in marketing (3-5 years for Senior Executive).
• Strong understanding of digital and social media marketing trends.
• Excellent command of written and spoken English.

Responsibilities

• Plan and execute integrated marketing campaigns across various platforms.
• Develop marketing content ensuring brand tone consistency.
• Manage social media accounts and digital ads.
• Assist in planning and executing brand activations and events.
• Conduct market analysis and prepare reports on campaign effectiveness.

Skills

Digital marketing trends

Copywriting

Communication skills

Organizational skills

Basic design tools (Canva/Photoshop)

Education

Diploma/Degree in Marketing, Communications, or related field

Job description

The Marketing Executive/Senior Executive will be responsible for supporting go-to market activities for our businesses. You’ll work with team managers to deliver impactful campaigns, events, and digital experiences.

Key Responsibilities

• Campaign Management: Plan and execute integrated marketing campaigns (digital, social media, offline, events). Track campaign performance and optimize for ROI and KPIs.
• Content & Brand Marketing: Develop marketing content (social media posts, website copy, EDMs, brochures, press releases). Ensure brand tone and visual consistency across all platforms.
• Digital Marketing: Manage social media accounts and digital ads (Meta, Google, TikTok, LinkedIn). Support SEO, SEM, and website content updates.
• Events & Promotions: Assist in planning and executing brand activations, launches, and events. Work with vendors, partners, and internal teams to ensure seamless execution.
• Market Research & Reporting: Conduct competitor and market analysis to identify opportunities. Prepare reports on campaign effectiveness and recommend improvements. Work closely with design, sales, and product teams to align marketing initiatives. Liaise with external agencies.

Requirements

• Diploma/Degree in Marketing, Communications, or related field.
• 1-3 years experience in marketing (3-5 years for Senior Executive).
• Strong understanding of digital and social media marketing trends.
• Excellent command of written and spoken English.
• Excellent communication, copywriting, and organizational skills.
• Creative, detail-oriented, and able to work in a fast-paced environment.
• Proficiency in basic design tools (Canva/Photoshop) is a plus.