Marketing Executive

Cilantro Culinary Academy; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A culinary school is looking for a marketing professional in Subang Jaya to develop and implement a robust brand strategy and enhance its online presence. You will be responsible for crafting messaging, conducting market research, and executing digital marketing campaigns using tools like Google Analytics and Facebook Ads Manager. Ideal candidates must have a degree in Marketing or a related field, excellent communication skills, and the ability to work independently. Knowledge in video editing software is a plus.

Qualifications

• Strong understanding of digital marketing tools and platforms.
• Positive working attitude and able to work independently.
• Willing to travel and possess own car.

Responsibilities

• Develop and execute a robust brand strategy for online presence.
• Conduct market research for brand positioning and target audience.
• Craft compelling brand stories and messaging.
• Monitor brand perception and adjust strategies as needed.
• Prepare and arrange marketing collaterals.
• Develop and implement impactful online marketing campaigns.

Skills

Digital marketing tools

Video Editing Software

Adobe Design Software

Good communication skills

Interpersonal skills

Education

Diploma or Bachelor's Degree in Marketing/Business Studies/Administration/Management/Economics

Tools

Facebook Ads Manager

Google Analytics

Email marketing software

Content management systems

Job description

Job Responsibilities

• Develop and execute a robust brand strategy to establish and enhance the company’s online presence.
• Conduct in-depth market research to define brand positioning, identify target audience, and analyze the competitive landscape.
• Craft compelling brand stories and messaging that resonate deeply with target customers.
• Continuously monitor brand perception and make adjustments to branding strategies as needed.
• Prepare and arrange marketing collaterals such as brochures, leaflets, banners, sales kits, digital content, and videos ensuring speed and quality of the execution.
• Reinforce all processes to improve efficiency.
• Monitor and manage the advertising and promotional budget to ensure expenditures align with the approved budget.
• Develop and implement impactful online marketing campaigns across various digital platforms, channels, including SEO, PPC, email marketing, social media, and content marketing.
• Create visual contents such as videos, posters and graphics to support all marketing campaign.
• Utilize advanced data analytics to measure campaign effectiveness and optimize strategies for continuous growth and improvement.
• Oversee the creation and distribution of digital content, ensuring alignment with the brand’s voice and strategic objectives.

Cost Leadership and Teams Collaboration

• Drive cost leadership initiatives to enhance productivity and achieve departmental objectives.
• Provide guidance and support to cross-functional teams to foster collaborations and achieve shared marketing goals.
• Cultivate and manage relationships with external agencies, educational institutions, school partners and vendors to support and amplify marketing activities effectively.

Qualifications

• Candidate must possess at least a Diploma or Bachelor's Degree in Marketing/Business Studies/Administration/Management, Economics or equivalent.
• Strong understanding of digital marketing tools and platforms, including but not limited to Facebook Ads Manager, Google Analytics, TikTok, email marketing software, and content management systems, social media advertising, etc.
• Video Editing Software, and Adobe Design software experience is a plus.
• Required language(s): English, Bahasa Malaysia, Mandarin (Written / Spoken).
• Positive working attitude and able to work independently with minimum supervision.
• Good communication, interpersonal skills.
• Confident, responsible, self-motivated, outgoing and responsive that able to communicate & present well with any level of people and work as a team.
• Willing to travel and possess own car / company car.
• Must be willing to work in USJ, Subang Jaya.