Marketing Executive

Pastry World; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading culinary brand is looking for a Marketing Coordinator to enhance their brand presence. The role involves planning, creating, and managing engaging content across social media platforms like Facebook, Instagram, and TikTok. The successful candidate will also be responsible for photography, graphic design, and coordinating marketing campaigns. Applicants should have a diploma/degree in a relevant field and at least 2 years of experience in digital marketing or related areas. Strong communication and creative skills are essential.

Qualifications

• Minimum 2 years’ experience in sales/business development, preferably in manufacturing/F&B.
• Strong understanding of digital marketing and current social media trends.
• Basic-to-intermediate photography and video editing competency.

Responsibilities

• Plan and create engaging content across multiple social media platforms.
• Capture and edit high-quality photos and videos aligned with company branding.
• Design marketing materials following brand guidelines.

Skills

Digital marketing

Social media management

Graphic design

Photography

Videography

Communication skills

Education

Diploma/Degree in Management, Marketing, Business Administration

Tools

Adobe Creative Suite

Canva

Job description

Plan, create, and schedule engaging content across Facebook, Instagram, LinkedIn, TikTok, etc.

Monitor analytics to optimise engagement, reach, and brand visibility.

Respond to online inquiries promptly while maintaining consistent brand identity.

Photography & Videography

Capture high-quality product photos and behind-the-scenes content aligned with Pastry World’s branding.

Edit photos and videos professionally to support campaigns, promotions, and product launches.

Maintain a structured digital asset library for easy retrieval and usage.

Graphic Design

Design compelling marketing materials such as banners, brochures, packaging mock-ups, posters, social media layouts, and presentation slides.

Ensure all visual outputs follow brand guidelines and uphold a professional and consistent brand look.

Develop creative concepts for campaigns, festive promotions, and customer-facing materials.

Marketing Coordination & Support

Assist in planning and executing marketing campaigns, seasonal promotions, and new product launches.

Work closely with Sales, Production, and R&D team to support client presentations, trade shows, and internal branding initiatives.

Contribute fresh ideas to enhance Pastry World’s brand presence in the B2B market.

Authority

Plan, coordinate, and execute approved marketing activities in accordance with company objectives, ISO requirements, and approved budgets.

Prepare marketing materials, promotional content, and campaign proposals for review.

Liaise with external parties (advertising agencies, designers, printers, digital platforms, media partners) on marketing-related matters within approved scope and budget.

Manage and update marketing content across approved channels (social media, website, brochures, advertisements).

Qualifications & Requirements

• Minimum Diploma/Degree in Management, Marketing, Business Administration, or related field.
• At least 2 years’ experience in sales/business development (manufacturing/F&B preferred).
• Strong understanding of digital marketing and social media trends.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
• Basic-to-intermediate photography and video editing competency.
• Creative, detail-oriented, and capable of handling multiple tasks independently.
• Proactive, resourceful, and able to work with minimal supervision.
• Good communication skills and a strong team player.
• Prior experience in F&B or B2B marketing is an added advantage.

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