Mall Marketing Lead: Digital Strategy & PR

IJM Corporation Berhad; Penang; On-site; MYR 100,000 - 130,000; Full time

Job summary

A renowned retail company in Penang is seeking an experienced digital marketing manager. The ideal candidate will have a Bachelor's degree in Marketing and at least 10 years of experience in digital marketing and public relations, preferably in the retail sector. Responsibilities include developing digital marketing strategies, managing campaigns, cultivating media relationships, and organizing promotional events. Strong communication and leadership skills are essential. This is an exciting opportunity to shape the mall’s brand presence and drive community engagement.

Qualifications

• 10 years of experience in digital marketing or public relations.
• Strong communication and leadership skills.
• Proven track record in retail and shopping mall marketing.

Responsibilities

• Develop and execute the mall’s digital marketing strategy.
• Create and manage digital campaigns across multiple platforms.
• Monitor digital marketing performance and provide recommendations.
• Develop engaging content to build brand awareness.
• Organize and manage events to promote the mall’s brand.

Skills

Digital marketing strategy

Content creation

Campaign optimization

Media relations

Leadership qualities

Education

Bachelor Degree in Marketing or Public Relations

Job description

A renowned retail company in Penang is seeking an experienced digital marketing manager. The ideal candidate will have a Bachelor's degree in Marketing and at least 10 years of experience in digital marketing and public relations, preferably in the retail sector. Responsibilities include developing digital marketing strategies, managing campaigns, cultivating media relationships, and organizing promotional events. Strong communication and leadership skills are essential. This is an exciting opportunity to shape the mall’s brand presence and drive community engagement.