Head of Regional Marketing

Sunrise & Co; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A dynamic marketing firm is seeking a Head of Regional Marketing to oversee marketing strategy and execution across Southeast Asia. This high-responsibility role demands an experienced leader with 15-20 years of marketing expertise in regional roles, preferably within sports brands or premium consumer sectors. The ideal candidate will be hands-on, with a strong focus on both brand-building and performance marketing. Fluency in English and Mandarin is essential, while knowledge of Bahasa is a plus.

Qualifications

• 15–20 years of marketing experience, with strong regional exposure in Southeast Asia.
• Senior leadership background in sports brands, FMCG, or premium consumer brands.
• Proven ability to balance brand building with performance marketing and commercial outcomes.

Responsibilities

• Own the regional marketing strategy across all brands and markets in Southeast Asia.
• Lead and develop a senior regional team across Marketing functions.
• Ensure strong operating discipline through clear briefs and high execution standards.

Skills

Stakeholder management

Brand building

Performance marketing

Multi-channel environment

Fluent English

Fluent Mandarin

Education

Bachelor’s degree in marketing or business

Job description

We are looking for a hands‑on Head of Regional Marketing to lead and grow our regional marketing across Southeast Asia.

This is a high‑responsibility, target‑driven leadership role with end‑to‑end ownership of regional marketing strategy, execution quality, and results. You will work closely with Product Development, Sales, E‑commerce, and country teams to ensure that marketing is tightly aligned with product strategy, commercial objectives, and brand standards.

The role suits a senior marketer who enjoys being close to the work, setting clear priorities, and leading a strong regional team in a fast‑moving, execution‑focused environment.

Responsibilities

• Own the regional marketing strategy across all brands and markets in Southeast Asia
• Set clear priorities for product launches, seasonal campaigns (SS/FW), and brand vs performance activity
• Oversee and guide the delivery of all product launches
• Provide final approval on all major marketing outputs, including campaign key visuals, catalogues, retail POS and VM materials, event branding, and major digital assets
• Own overall marketing budget allocation and ROI judgment across digital marketing, events, sponsorships, and trade marketing
• Work alongside Product Development (including China‑based teams), Sales, and E‑commerce
• Lead and develop a senior regional team across Brand & Campaign, Trade Marketing & Retail VM, Sports Marketing & Events, Digital Marketing, Design, and Marketing Operations
• Ensure strong operating discipline through clear briefs, realistic timelines, consistent reporting, and high execution standards

Requirements

• Bachelor’s degree in marketing or business
• 15–20 years of marketing experience, with strong regional exposure in Southeast Asia
• Senior leadership background in sports brands, FMCG, or premium consumer brands
• Experience operating in multi‑market, multi‑channel environments
• Comfortable operating in a hands‑on, execution‑driven role with high accountability
• Proven ability to balance brand building with performance marketing and commercial outcomes
• Strong stakeholder management skills across Product, Sales, and E‑commerce
• English: Fluent (required)
• Mandarin: Fluent (required – direct interface with Product Development teams)
• Bahasa: A strong plus