Group Brand Manager (Nutrition, IMF)

Abbott Laboratories; Petaling Jaya; On-site; MYR 100,000 - 130,000; Full time

Job summary

A global nutrition company is seeking a Group Brand Manager to lead strategic marketing initiatives for assigned products in the nutrition sector. This role involves executing campaigns, collaborating with cross-functional teams, and ensuring compliance with ethical standards. The ideal candidate should possess a university degree in a relevant field and have 3-5 years of experience in nutrition or consumer marketing. Strong analytical and organizational skills are essential for success.

Qualifications

• 3–5 years of experience in nutrition or medical/OTC consumer marketing.
• Familiarity with ethical/HCP marketing preferred.
• Ability to multitask and operate in a regulated environment.

Responsibilities

• Lead product marketing activities, including development and launch strategies.
• Execute consumer and trade campaigns, monitoring market share.
• Analyze product performance and customer feedback for improvements.

Skills

Product marketing

Market analysis

Campaign execution

Cross-functional collaboration

Education

University degree in Business/Marketing, Mass Communication, Nutrition/Dietetics

Job description

As a Group Brand Manager – Nutrition, you will lead the strategic marketing efforts for assigned products, driving growth through effective campaign execution, cross-functional collaboration, and market analysis. You will play a key role in launching new products, optimizing performance, and ensuring alignment with both consumer and healthcare professional (HCP) expectations.

What You’ll Do

• Lead product marketing activities including development, localization, pricing, and launch strategies.
• Execute consumer and trade campaigns (ATL & BTL) and monitor market share and sales performance.
• Utilize CRM and digital tools to identify market opportunities and consumer insights.
• Develop and implement marketing objectives and strategies for assigned products.
• Collaborate with cross-functional teams (sales, medical, regulatory, trade marketing, training, market research, finance, logistics, and external agencies) to ensure timely execution and KPI tracking.
• Prepare monthly sales forecasts and quarterly marketing budgets; monitor performance and adapt plans accordingly.
• Support product training and develop detailing materials for sales teams.
• Analyze product performance and customer feedback to drive innovation and improvements.
• Uphold ethical marketing practices and ensure compliance with Abbott’s Code of Ethics.

Required Qualifications

• University degree in Business/Marketing, Mass Communication, Nutrition/Dietetics, or a related science field.
• 3–5 years of experience in nutrition or medical/OTC consumer marketing within healthcare or FMCG (pharmacy channel focus).
• Familiarity with ethical/HCP marketing is an advantage.
• Ability to multitask and operate in a regulated environment.