Executive, Trade Marketing (Personal Care)

Lam Soon; Selangor; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading FMCG company in Malaysia seeks an Executive in Trade Marketing to drive strategic decisions based on data analysis and enhance category performance. The ideal candidate has at least 2 years of experience in the FMCG sector, proficient in Space Management software and MS Office. This role includes responsibilities in trade marketing execution, training sales teams, and ensuring effective in-store merchandising. Join us to shape the future of the retail shelf!

Qualifications

• Minimum 2 years of experience in FMCG, focused on Trade Marketing or Category Management.
• Strong communication and interpersonal skills.
• Proficient in MS Office, especially Excel.

Responsibilities

• Analyze data to produce monthly reports and performance trends.
• Execute customized trade and shopper activations aligned with retailers.
• Train sales and merchandising forces on proper usage of tools.

Skills

Data analysis

Category strategy

Trade marketing execution

Communication skills

MS Office proficiency

Education

Bachelor’s degree in Business Studies, Marketing, or equivalent

Tools

Space Management software (e.g., Nielsen’s tools)

Job description

Executive, Trade Marketing (Personal Care)

Are you a results-oriented strategist with a passion for FMCG Trade Marketing and Category Management? We're looking for a sharp, data-driven individual to join our team and become a key player in maximizing the performance of our Lam Soon Edible Oils - Personal Care Brands.

🚀 Key Responsibilities: What You'll Be Driving :

Your role is critical to commercial success, focusing on three major pillars:

1. Data Analysis and Category Strategy

Become the Insight Expert: Analyze Scan Data (Nielsen, Kantar, EPOS) to produce monthly topline reports and in-depth performance trends (e.g., pack type, pricing elasticity, competitive promotion timing).

Recommend Growth Strategies: Conduct Category Reviews for key accounts, using data to recommend customized strategies that enhance category growth and optimize promotion timing and mechanics with the Key Account team.

Support Brand Marketing: Provide quarterly category and product insights to support Brand Marketing's strategic decisions.

2. Trade Marketing & In-Store Execution

Activation Flawlessness: Assist in executing customized trade and shopper activations (contests, roadshows, sampling) that align with retailers' promotion calendars and new product launches.

Merchandising Rollout: Design, roll out, and monitor Merchandise Storage Material (MSM) and Point-of-Sale Material (POSM), ensuring all materials are maintained and visually consistent with Brand Marketing creatives.

Performance Monitoring: Produce crucial monitoring reports and post-mortem analysis of trade activations to measure KPIs against targets.

Planogram Implementation: Provide expert Space Management advice to the Key Account team and retail chains based on scan data analysis.

Field Supervision: Work with Branches to supervise and monitor the monthly implementation and maintenance of all rolled-out planograms.

Training: Train the Sales and Merchandising forces on the proper usage of merchandising tools and best practices for shelf presence.

✅ What We Are Looking For (Must-Haves)

We are seeking a candidate who meets the following mandatory qualifications and experience:

Experience: Minimum 2 years of experience in the FMCG industry in a role focused on Trade Marketing or Category Management.

Qualifications: Bachelor’s degree in Business Studies, Marketing, or its equivalent.

Technical Skill: Proficient in using Space Management software (e.g., Nielsen’s tools).

Communication: Possess excellent communication, interpersonal, and presentation skills, with the ability to interact effectively with stakeholders at all levels.

Computer Literacy: Proficient in MS Office (Excel, Words, PowerPoint).

Apply Now, submit your latest CV and help us shape the future of the retail shelf! Only shortlisted candidates will be notified.

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