Executive / Senior Executive Retail Operations (Wonderlab)

CUCKOO International (MAL) BERHAD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A skincare brand retailer in Kuala Lumpur is seeking a Retail Executive to support daily operations and drive sales performance across key accounts. Responsibilities include managing store operations, supervising promoter coordination, and executing retail campaigns. Ideal candidates should have a Diploma or Bachelor’s degree, with 1–3 years of experience in retail operations. A passion for beauty and excellent organizational skills are essential. This role requires frequent travel within the Klang Valley and beyond.

Qualifications

• Minimum SPM, Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
• 1–3 years of experience in retail operations, field merchandising, or promoter management.
• Strong coordination and interpersonal skills.
• Proficient in Microsoft Excel for sales reporting.

Responsibilities

• Monitor and manage daily store operations to meet sales objectives.
• Supervise and schedule promoter shifts across outlets.
• Execute retail campaigns and ensure timely setup of promotional materials.
• Track daily and weekly sales performance for review.

Skills

Coordination skills

Interpersonal skills

Detail-oriented

Time management

Microsoft Excel

Communication (WhatsApp / Telegram)

Education

Minimum SPM, Diploma or Bachelor’s Degree in Business, Marketing, or a related field

Job description

Executive / Senior Executive Retail Operations (Wonderlab)

To support WonderLab’s (Skincare Brand) retail business operations by managing daily store activities, ensuring excellent in‑store execution, and driving sales performance across assigned key accounts (e.g., R Pharmacy, SOGO, and new retail partners). The Retail Executive ensures that WonderLab’s merchandising, promoter operations, and retail branding are consistently aligned with company standards and deliver a strong consumer experience.

Job Responsibilities

1. Store Operations & Field Management

• Monitor and manage daily store operations across assigned retail partners to ensure sales objectives and brand standards are met.
• Conduct routine store visits to review promoter performance, shelf presentation, tester condition, and stock sufficiency.
• Ensure compliance with planogram, POSM display, and visual merchandising guidelines.

2. Promoter & Manpower Coordination

• Supervise and schedule promoter shifts, ensuring optimal manpower allocation across outlets.
• Track promoter attendance, punctuality, and productivity; resolve on‑ground operational issues promptly.
• Support promoter engagement and communication, ensuring sales targets and product knowledge are well understood.

3. Campaign & Activation Support

• Execute retail campaigns, in‑store sampling, and promotional activities in coordination with the Marketing team.
• Ensure timely setup of promotional materials, testers, and display updates.
• Collect feedback from field activities to support post‑campaign reporting and continuous improvement.

4. Sales & Performance Tracking

• Track daily and weekly sales performance, consolidating data for review with the Retail Assistant Manager.
• Identify and elevate issues related to low‑performing outlets, stock shortages, or visual inconsistencies.
• Provide recommendations to improve in‑store conversion and visibility.
• Maintain good working relationships with store managers and retail partners to facilitate smooth campaign execution and merchandising compliance.
• Coordinate with supply chain and logistics for stock replenishment and tester management.

Job Requirements

• Minimum SPM, Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
• Open for fresh graduate that have related internship experience.
• 1–3 years of experience in retail operations, field merchandising, or promoter management (beauty / FMCG preferred).
• Strong coordination and interpersonal skills.
• Detail‑oriented with good time management and accountability.
• Proficient in Microsoft Excel (sales reporting) and WhatsApp / Telegram for field communication.
• Able to travel frequently to outlets within the Klang Valley area and within Malaysia on a quarterly basis.
• Passionate about beauty and customer experience.

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