Digital Marketing Specialist (Programmatic & Google Marketing Platform)

Brighten Business Consulting; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading AdTech consultancy is seeking a Digital Marketing Specialist to manage programmatic campaigns and provide expertise in Google Marketing Platform solutions. Ideal candidates should have 3–4 years of experience and hands-on skills in DV360, CM360, and SA360. This role offers an opportunity to work with global brands and accelerate your career progression in digital marketing.

Qualifications

• 3–4 years of experience in digital marketing, programmatic ads, ad ops, or analytics.
• Hands-on experience with DV360, CM360, SA360.
• Strong understanding of ad trafficking and campaign measurement.

Responsibilities

• Manage end-to-end programmatic campaigns across DV360, CM360, and SA360.
• Act as a GMP subject matter expert, advising internal teams and clients.
• Conduct tagging, troubleshooting, and tracking audits using Google Tag Manager (GTM).

Skills

DV360

CM360

SA360

GA4

GTM

Ad trafficking

Attribution

Campaign measurement

Excellent communication

Job description

Digital Marketing Specialist (Programmatic & Google Marketing Platform)

Step into a role that puts you at the heart of advanced media technology, working with global and regional brands across Asia-Pacific.

We’re partnering with a leading AdTech consultancy specialising in data-driven digital marketing, programmatic activation, and Google Marketing Platform (GMP) solutions.

If you’re skilled in DV360, CM360, SA360, GA4, or GTM — and love solving marketing challenges with technology — this role is designed for you.

🚀 What You’ll Do

• Manage end-to-end programmatic campaigns across DV360, CM360, and SA360.

• Act as the GMP subject matter expert, advising internal teams and clients.

• Conduct tagging, troubleshooting, and tracking audits using Google Tag Manager (GTM).

• Support analytics initiatives including measurement, A/B testing, and performance insights.

• Collaborate with cross-functional teams to deliver full-funnel digital marketing and analytics solutions.

💡 What You’ll Bring

• 3–4 years of experience in digital marketing, programmatic ads, ad ops, or analytics.

• Hands‑on experience with DV360, CM360, SA360 (must‑have).

• Strong understanding of ad trafficking, attribution, tagging, programmatic workflows, and campaign measurement.

• Excellent communication skills in English and Mandarin to work with regional teams.

🎁 Why Join This Team?

• Work directly with global enterprise brands across the Asia-Pacific region.

• Build deep expertise in one of the most in‑demand digital skill sets: Google Marketing Platform (GMP).

• Accelerate your growth with clear progression toward Programmatic Lead, AdTech Consultant, or Media Engineer roles.

• Join a high-performance team with a culture focused on innovation, continuous learning, and technical excellence.