Digital Marketing Executive [Mandarin]

Lactaequip (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading provider of dairy solutions in Malaysia is seeking a Digital Marketing Executive to drive digital marketing initiatives. The role involves developing campaigns targeting Mandarin-speaking customers, optimizing paid advertising across platforms like Meta and Google, and managing social media to enhance engagement with parents. Candidates should have a Bachelor's degree and 2 years of experience in digital marketing, with strong communication skills in both English and Mandarin. This full-time position is based in Kuala Lumpur.

Qualifications

• Minimum 2 years of experience in digital marketing.
• Excellent written and verbal communication skills in English and Mandarin.
• Strong analytical and problem-solving skills to measure and optimize campaigns.

Responsibilities

• Plan and execute digital marketing campaigns for baby-related products.
• Manage digital advertising budgets to maximize ROI.
• Develop content calendars and maintain social media engagement.
• Conduct market research on trends and competitor analysis.

Skills

Digital campaign management

Mandarin-language content creation

Social media advertising

Email marketing

Data analysis

Creativity

Education

Bachelor's degree in marketing or communications

Tools

Google Ads

Job description

As a Digital Marketing Executive at Lactaequip (M) Sdn Bhd, you will play a crucial role in driving the company's digital marketing strategy and initiatives. This is a full-time position based in Mid Valley City, Kuala Lumpur. You will be responsible for developing and implementing effective digital campaigns to reach and engage our target audience, with a particular focus on Mandarin-speaking customers.

What you'll be doing

Key Responsibilities

1. Digital Campaigns & Marketing Strategy

Plan and execute digital marketing campaigns to promote baby-related products.

Develop strategies tailored to parents, caregivers, and newborn markets.

Support brand positioning and enhance visibility within the baby products segment.

2. Media Buying

Plan, execute, and optimize paid digital advertising campaigns across platforms such as Meta, Google, and TikTok.

Manage advertising budgets to ensure efficient spend and maximum ROI.

Monitor ad performance, conduct A/B testing, and optimize creatives, audiences, and placements.

3. Social Media Management

Manage and update social media platforms such as Facebook, Instagram, and TikTok.

Develop content calendars and schedule posts related to baby products.

Maintain active engagement with followers, especially parents and new families.

4. Market Research & Competitor Analysis

Research baby product trends, parent purchasing behavior, and competitor activities.

Identify potential marketing opportunities that appeal to the target audience.

5. Data Tracking & Reporting

Monitor and analyse campaign performance and digital engagement data.

Prepare weekly/monthly reports with insights and recommendations for improvement.

What we're looking for

Bachelor's degree in marketing, communications, or a related field

Minimum 2 years of experience in digital marketing, with a strong understanding of Mandarin-language content creation and digital campaign management

Proficient in using digital marketing tools and platforms, such as Google Ads, social media advertising, email marketing, and web analytics

Excellent written and verbal communication skills in both English and Mandarin

Creativity and the ability to develop innovative digital marketing strategies

Strong analytical and problem-solving skills to measure and optimize digital campaigns

Collaborative mindset and the ability to work effectively in a team environment

About us

Lactaequip (M) Sdn Bhd is a leading provider of high-quality dairy equipment and solutions in Malaysia. With over 20 years of experience in the industry, we are committed to supporting the growth and success of our clients in the dairy and food processing sectors. Our team of dedicated professionals is passionate about delivering innovative and reliable products and services to our customers.

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