Digital Marketing Executive

Ascension Advisory; Remote; MYR 200,000 - 250,000; Full time

Job summary

A professional advisory firm in Kulai is seeking a Digital Marketing Executive to enhance brand awareness through strategic digital campaigns. You will manage and optimize ads across platforms like Facebook, TikTok, and Google. The ideal candidate has a minimum diploma in marketing and at least 1 year of digital campaign experience. You will benefit from a competitive salary and a supportive company culture with opportunities for career advancement and flexibility.

Benefits

Competitive salary and benefits

Opportunities for career advancement

Supportive company culture

Flexible working arrangements

Access to training resources

Qualifications

• Minimum Diploma in Marketing or related discipline.
• At least 1 year in paid social advertising.
• Familiar with relevant analytics tools.

Responsibilities

• Develop and execute digital marketing strategies.
• Optimize paid ads on various platforms.
• Monitor campaign performance and report on key KPIs.

Skills

Paid advertising campaigns optimization

Campaign performance monitoring

Data-driven mindset

Familiarity with Meta Ads Manager

Education

Diploma in Marketing, Marcom, Business or related discipline

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Adobe Creative Suite

Canva

Job description

As a Digital Marketing Executive, you will be responsible for developing and implementing effective digital marketing strategies to enhance brand awareness and drive online traffic. You will work closely with the marketing team to execute campaigns across various digital channels.

Main Responsibilities:

• Strategize, set up, and optimize paid advertising campaigns across Meta (Facebook/Instagram), TikTok, Google, and other relevant platforms.
• Develop monthly campaign calendars, funnel strategies, and advertisement creative briefs aligned with business objectives.
• Monitor campaign performance daily — track, analyze and report on key KPIs including CPM, CPC, CTR, ROAS, and conversions.
• Propose media budgets, split tests (A/B), and audience segmentation strategies.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Stay updated on consumer trends, competitor activities, and new ad platform features.
• Ideate and execute campaigns including seasonal promotions, product launches, retargeting efforts, and always-on awareness ads.
• Collaborate with the content and design teams to tailor creatives and messaging to targeted audiences.
• Contribute to cross-channel digital marketing strategies, including landing page optimization and funnel performance.
• Manage social platforms and support organic content planning when necessary.
• Ensure continuous review and refinement of campaign strategies based on analytics and changing trends.

Requirements:

• Minimum Diploma in Marketing, Marcom, Business or related discipline.
• At least 1 year of experience in paid social advertising or digital campaign management.
• Familiarity with Meta Ads Manager, TikTok Ads Manager, Google Ads, and related analytics tools.
• Up-to-date knowledge of social media platforms and digital ad formats.
• Data-driven mindset with strong analytical and reporting skills.
• Basic knowledge of Adobe Creative Suite or Canva is an added advantage.
• Experience in writing performance-optimized copy and managing visuals for advertisement creatives is an added advantage.
• Understanding of Singapore’s consumer and digital landscape will be an added advantage

What's on Offer:

We offer a competitive salary and benefits package, along with opportunities for professional growth and development. Join our dynamic team and contribute to a culture of innovation and creativity.

• Competitive salary and benefits
• Opportunities for career advancement
• Supportive and inclusive company culture
• Flexible working arrangements
• Access to training and learning resources