Digital Growth & Traffic Strategist

Health Lane Family Pharmacy Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A healthcare service provider located in Kuala Lumpur is seeking a Digital Marketing Specialist to develop and optimize traffic acquisition strategies across various digital platforms. The successful candidate will oversee social media management, SEO efforts, and content creation while utilizing data analytics to make informed decisions. Candidates with a Bachelor's degree in Marketing and expertise in performance marketing are encouraged to apply. Proficiency in Mandarin is preferred to communicate with clients effectively.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• Experience in similar industry is an advantage.
• Detail-oriented and highly organized with the ability to manage multiple projects.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Familiar with social platform analytics tools.
• Proficient in Mandarin for effective communication.

Responsibilities

• Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels.
• Optimize media buying strategies to maximize customer acquisition and retention.
• Craft engaging and creative content for ads and organic content.
• Monitor customer acquisition costs and marketing performance metrics.
• Conduct keyword research and enhance user experience to drive organic traffic.

Skills

Social Commerce

SEO

Paid Search

Paid Social

Digital Advertising

Data Analysis

Communication Skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

Job description

A healthcare service provider located in Kuala Lumpur is seeking a Digital Marketing Specialist to develop and optimize traffic acquisition strategies across various digital platforms. The successful candidate will oversee social media management, SEO efforts, and content creation while utilizing data analytics to make informed decisions. Candidates with a Bachelor's degree in Marketing and expertise in performance marketing are encouraged to apply. Proficiency in Mandarin is preferred to communicate with clients effectively.