CRM & Retail Marketing Senior Executive - Fashion Industry

Bluebell Marketing; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur seeks a CRM Executive to develop and implement CRM strategies that enhance customer engagement and drive brand loyalty. The ideal candidate will have a Bachelor's degree in Marketing or related field and at least 3 years of CRM management experience, preferably in the fashion industry. This role involves managing customer segmentation, analyzing data for insights, and optimizing marketing campaigns. Proficiency in CRM software is essential. Competitive salary and career development opportunities offered.

Qualifications

• Minimum 3 years of experience in CRM management, preferably in the fashion industry.
• Proficiency in CRM software and marketing automation tools.
• Creativity and a passion for fashion and customer engagement.

Responsibilities

• Develop and implement comprehensive CRM strategies.
• Manage customer segmentation and create targeted marketing campaigns.
• Continuously optimize CRM processes and strategies.

Skills

CRM management

Data analysis

Email marketing

Project management

Customer behavior understanding

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

HubSpot

Mailchimp

Job description

The CRM Executive (or Senior Executive, depending on experience) will play a pivotal role in shaping and advancing our customer relationship management strategies. This role is responsible for designing and executing CRM campaigns, analyzing customer data, and leveraging insights to enhance customer engagement, foster brand loyalty, and drive sales growth.

The ideal candidate will combine strategic thinking with hands‑on execution, working across in‑house CRM platforms and mobile applications to deliver measurable impact. Beyond campaign management, this role will contribute to optimizing customer journeys, personalizing communications, and driving omnichannel integration to elevate the brand experience.

Key Responsibilities:

• Develop and implement comprehensive CRM strategies to nurture customer relationships and drive brand loyalty.
• Manage customer segmentation and create targeted marketing campaigns.
• Analyze customer data to gain insights and make data‑driven decisions.
• Plan and execute email marketing campaigns, including newsletters, product recommendations, and promotions.
• Implement and oversee loyalty programs and customer retention initiatives.
• Collaborate with cross‑functional teams, including operations, merchandising, and IT, to ensure CRM integration across all touchpoints.
• Continuously optimize CRM processes and strategies to improve customer engagement and ROI.
• Monitor and report on key performance indicators (KPIs) related to CRM efforts.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 3 years of experience in CRM management, preferably in the fashion industry.
• Proficiency in CRM software and marketing automation tools (e.g., Salesforce, HubSpot, Mailchimp).
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Excellent communication and project management skills.
• A deep understanding of customer behavior, segmentation, and targeting.
• Creativity and a passion for fashion and customer engagement.
• [Certifications relevant to CRM or Marketing, if applicable].

Key Performance Indicators (KPIs):

• Project owner and gatekeeper of CRM channels and tools, ensuring its effectiveness and innovation to enhance and improve the tools and systems to be effective for execution.
• Customer Retention Rate: The percentage of customers who continue to make purchases after their initial transaction.
• Customer Lifetime Value (CLV): The predicted revenue a customer will generate over their entire relationship with the brand.
• Email Open and Click‑Through Rates: Measure the success of email marketing campaigns.
• Conversion Rate: The percentage of leads or contacts who take a desired action, such as making a purchase.
• Churn Rate: The rate at which customers stop engaging with the brand or make no further purchases.
• ROI of CRM Initiatives: Measure the return on investment for CRM campaigns and programs.
• Evaluate customer satisfaction and loyalty.Customer Segmentation Effectiveness: Assess the success of segmenting customers for targeted marketing campaigns.
• Monthly CRM campaign calendar, including email marketing, loyalty programs, and other customer engagement initiatives.
• Regular reports on CRM KPIs, including recommendations for improvement.
• Customer segmentation strategy and implementation.
• Effective management of customer databases and records.
• Continuous optimization of CRM processes and strategies based on data and insights.