Brand Manager – Beauty & Skincare

Melium; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading natural skincare company in Kuala Lumpur is seeking a Brand Manager to oversee growth, strategy, and daily management of its skincare brand. In this hands-on role, you will be responsible for brand strategy, commercial performance, and marketing initiatives. The ideal candidate is commercially astute, data-driven, and comfortable in a dynamic retail environment. You will work closely with senior management to enhance brand relevance and drive sales growth across retail channels.

Benefits

High level of autonomy

Visibility with senior management

End-to-end brand ownership

Qualifications

• Experience in brand management, preferably in beauty or skincare.
• Strong analytical skills and ability to drive sales growth.
• Excellent communication and relationship management skills.

Responsibilities

• Develop and execute brand’s strategic roadmap.
• Manage overall brand performance and marketing initiatives.
• Drive sales growth and optimize product mix and pricing.

Skills

Commercially astute

Data-driven

Brand-focused

Operationally comfortable

Job description

Role Overview

We are seeking a commercially driven Brand Manager – Beauty & Skincare to lead the growth, positioning, and day‑to‑day management of a natural skincare brand within the Group’s portfolio. Reporting to the Group General Manager, this role carries end‑to‑end responsibility for brand strategy, commercial performance and execution across marketing, sales and retail operations. This hands‑on role is suited for a brand manager who enjoys building brand relevance, strengthening market presence and driving commercial results in a developing beauty brand environment supported by an established retail group.

Key Responsibilities

Brand Strategy & Marketing

• Develop and execute the brand’s strategic roadmap and annual business plan to drive sustainable growth and market relevance.
• Manage overall brand performance, ensuring alignment with commercial targets, brand positioning and approved budgets.
• Conduct market research and consumer analysis to identify trends, opportunities and competitive insights, translating findings into actionable initiatives.
• Plan and implement integrated marketing initiatives across advertising, PR, promotions, campaigns and in‑store activations.
• Safeguard and strengthen brand equity through consistent brand communication and effective relationship management with brand principals and internal stakeholders.
• Lead the ideation, development and execution of marketing assets and campaigns, ensuring consistency with brand values and objectives.
• Track and evaluate marketing effectiveness, refining strategies to optimise ROI and brand impact.
• Prepare and present key performance indicators, insights and recommendations to senior management.
• Drive sales growth by setting targets and implementing commercially sound strategies across retail channels.
• Analyse sales performance and consumer behaviour to optimise product mix, pricing and promotional strategies.
• Manage stock levels and sell‑through performance to ensure healthy inventory turnover.
• Develop and manage Open‑To‑Buy (OTB) plans based on historical performance and forward‑looking projections.
• Lead buying and purchasing strategies aligned with brand direction, market demand and budgetary controls.
• Execute purchasing decisions in a timely and disciplined manner within approved OTB budgets.

Retail & Operations Oversight (Interim)

• Oversee the interim management of up to three retail locations, ensuring smooth daily operations, effective execution of promotions and consistent customer experience.
• Coordinate deliveries, stock movements and retail communications to ensure operational efficiency.
• Ensure proper administrative controls are in place for inventory management, reporting and compliance.
• Maintain accurate and timely documentation for all stock transactions and movements.
• Conduct stock take exercises and ensure appropriate security and loss‑prevention measures are upheld.
• Manage people‑related matters at store level, including recruitment, transfers, placements, performance management and disciplinary processes in collaboration with HR.
• Ensure retail teams are equipped through structured training in product knowledge, brand standards and customer service excellence.

Who This Role Is For

• Commercially astute and data‑driven
• Brand‑focused yet operationally comfortable
• Motivated by ownership, accountability and growth
• Comfortable working in a dynamic, hands‑on retail environment

Why Join Us

• Opportunity to shape and grow a premium natural skincare brand
• High level of autonomy and visibility with senior management
• End‑to‑end brand ownership across strategy, marketing and retail
• Backed by a reputable retail group with strong operational infrastructure