Assistant Manager, Marketing Communications

Bonia; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading retail brand in Kuala Lumpur is looking for a Marketing Manager to develop and implement marketing strategies aligned with business objectives. The role requires managing brand positioning, digital marketing efforts, and PR initiatives. Candidates should have a degree in marketing or communications, with 4-6 years of experience in marketing communications. Proficiency in English, Chinese, and Bahasa is essential for effective communication with stakeholders. This position promises an engaging environment with diverse marketing projects.

Qualifications

• 4 - 6 years of progressive experience in marketing communications or A&P.
• Proficient in English, Chinese and Bahasa.
• Proven expertise in integrated marketing and digital campaigns.

Responsibilities

• Develop and implement comprehensive marketing and communication strategies.
• Manage all aspects of brand management.
• Lead digital marketing strategies across social media and online advertising.
• Oversee visual merchandising strategies.

Skills

Digital marketing

Brand management

Campaign analysis

PR strategies

Cross-functional collaboration

Education

Degree in Marketing, Communications, Business, or related field

Job description

Responsibilities

• Develop and implement comprehensive marketing and communication strategies aligned with brand vision and business objectives.
• Manage all aspects of brand management, including positioning, messaging, and visual identity across multiple channels.
• Lead high-impact marketing projects, ensuring timely delivery, cross-functional collaboration, and budget adherence.
• Track and analyze campaign performance, providing actionable insights to optimize effectiveness.
• Lead digital marketing strategies across social media, email, SEO/SEM, and online advertising.
• Drive audience engagement, conversions, and loyalty through data-driven campaigns.
• Oversee creative development, photography, and videography to deliver high-quality, brand-consistent assets.
• Plan and execute offline marketing initiatives including events, activations, partnerships, and traditional advertising campaigns.
• Oversee visual merchandising strategies to ensure retail displays and in-store experiences align with campaigns and consumer insights.
• Optimize product placement, traffic flow, and in-store communication to maximize impact and sales.
• Develop and execute PR strategies to boost brand visibility, credibility, and equity.

Qualifications

• Degree in Marketing, Communications, Business, or related field
• 4 - 6 years of progressive experience in marketing communications or A&P.
• Proficient in English, Chinese and Bahasa to effectively communicate with Mandarin-speaking stakeholders/ brand owners.
• Proven expertise in brand management, integrated marketing, digital campaigns and PR
• Strong understanding of the retail landscape, consumer behaviour, industry trends and best practices