Assistant Manager – Consumer Technical Insight & Sensory Analysis

Lee Kum Kee; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading food company is seeking an Assistant Manager for Consumer Technical Insight & Sensory Analysis in Selangor, Malaysia. This role involves conducting trend analysis, executing sensory testing, and collaborating with cross-functional teams to enhance product offerings tailored to consumer needs. The ideal candidate will have a Bachelor’s degree in food science, at least 5 years in the FMCG sector, and strong expertise in both qualitative and quantitative consumer research. Candidates with less experience may be considered for a Senior Executive position.

Qualifications

• Minimum 5 years of experience in FMCG industry.
• 3 years in sensory and consumer technical research or marketing research.
• Strong command of English, both written and spoken.

Responsibilities

• Conduct trend analysis and competitor landscaping for APAC.
• Design and execute research methods efficiently.
• Collaborate across functions to enhance product experiences.

Skills

Trend analysis

Consumer research

Cross-functional collaboration

Sensory methodologies

Agile project execution

Data interpretation

Communication

Culinary knowledge

Education

Bachelor’s degree in food science or related field

Tools

Digital tools for sensory analysis

Job description

Assistant Manager – Consumer Technical Insight & Sensory Analysis

Candidates with less experience will be considered as Senior Executive – Consumer Technical Insight & Sensory Analysis.

Regularly conduct and share trend analysis and competitor landscaping for various condiment categories in APAC region to drive innovation opportunities.

Independently work on APAC projects with cross functions to define the real problem, design research method, plan and execute the research efficiently, and interpret data and insight to make business decisions.

Conduct qualitative/quantitative consumer research/listening for region and global projects in agile ways with limited resource.

Collaborate with cross functions to ensure superior product experiences that is meeting local consumer needs and is competitive enough to competitors.

Apply product technical story telling framework to drive better product communication and claims.

Basic understanding and experience of sensory methodologies, panel recruitment, and maintenance.

Skilled in executing sensory testing protocols and panel training.

Serve taste panels, ensuring tests are conducted error-free.

Perform the analysis for descriptive and discrimination tests.

Establish the external partner, relevant agency, digital tools to extend CTI & sensory capability in APAC region.

Partner within CTI & Sensory members for global projects, Apply global learnings to APAC Zone.

Job specification

Bachelor’s degree or above in food science or science-related majors.

Minimum 5 years of experience in FMCG industry, such as food/daily care company.

Minimum 3 years of experiences in sensory and consumer technical research, or marketing research.

Experienced in qualitative and quantitative consumer research and good at translating key learnings and insight into actional plans. Consumer research experience in food service is preferred.

Solid experience in trend and competitor analysis is preferred.

Strong team orientation and ability to work collaboratively across regions and with cross functional partners.

Good at framing the real problem and be action oriented to drive results accordingly.

Pragmatism, flexibility and quick adaptation.

Familiar with Asian cuisine and culinary tradition. Passionate about foods.

Tech Savvy on AI/digital tools.

Excellent command of written and spoken English.

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