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At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Reporting to the CRM Senior Director, we are looking for a CRM Analyst to join our team in Mexico City with a focus on design and delivery of CRM campaigns for our clients including delivery of our customer lifecycle planning products.

You have good working knowledge of HTML, CSS and mobile email design and enjoy staying current on industry best practices to support our clients with recommendations on innovative email features and capabilities including lifecycle strategy, dynamic content, interactivity, intelligent targeting, personalization, database segmentation, APIs and email templates.

Responsibilities

• Daily hands-on execution of CRM and marketing automation campaigns. This includes ownership of the setup, maintenance, and review of recurring and triggered campaigns and automation rules, maintaining a current understanding of industry best practices and applying them to the execution of customer journey lifecycle campaigns.
• Ideate strategies for innovative retention and loyalty programs to improve customer lifetime value (CLV), increase loyalty and reduce churn rates.
• Make recommendations and promote the use of innovative email features and capabilities including dynamic content, interactivity, intelligent targeting, personalisation, database segmentation, APIs and email templates.
• Collaborate with our creative team to design and create world class CRM campaigns.
• Work with the analytics team to understand business and customer needs and site analytics required to measure campaign success, including tagging strategies.
• Analyse campaign and data results and reporting campaign performance, summarising key insights, and offering recommendations.
• Preparation of content grids and journey flows for email, SMS, push notification communications.

• 2+ years of experience in CRM with working knowledge of marketing automation solutions (Acoustic, Salesforce Marketing Cloud, Pardot, Bloomreach, Braze, and Microsoft Dynamics)
• Experience in Marketing Automation and CRM campaign strategies and best practices
• Working knowledge of HTML, CSS and mobile email design and an interest to be top of the class in this area
• Working knowledge of digital analytics tools (e.g., Adobe Analytics, Google Analytics) and Appsflyer (desirable)
• Experience in loyalty programs, especially in the retail sector
• Knowledge of digital campaigns through multiple direct channels including email, push notification, SMS, Whats-App.
• Desirable knowledge of Customer Journey development.
• Experienced in data analysis and ability to interpret it.
• Knowledge in content grids, Tags for digital communication tracking

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund.

Custom Work Environment: Work remotely for up to 60% of your days.

Growth, Your Way: Access to LinkedIn Learning with unlimited online courses.

Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.