Senior Category & Shopper Leader

Pierre Fabre Group; Ciudad de México; Presencial; MXN 600,000 - 900,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company based in Mexico City is seeking a Senior Category & Shopper Leader. This role focuses on driving profitable growth through data-driven strategies in a fast-paced retail environment. The ideal candidate will have at least 8 years of experience in Marketing or Category Management, with a strong background in the pharmaceutical sector. Key responsibilities include analyzing sales data, designing category strategies, and collaborating with sales teams to enhance brand visibility. Advanced English proficiency is mandatory for this position.

Formación

• Minimum 8 years in Marketing, Category Management, or Trade Marketing.
• Experience in Dermocosmetic, Pharmaceutical, or FMCG industries is a plus.
• Advanced English language proficiency required.

Responsabilidades

• Analyze sales and market share data to optimize category performance.
• Design and implement strategies aligned with business objectives.
• Translate insights into actionable strategies for brand visibility.

Conocimientos

Strategic mindset

Analytical skills

Advanced Excel skills

Space Planning tools experience

Negotiation skills

Educación

Bachelor’s degree in Marketing, Business Administration, or related field

Herramientas

Spaceman

Planogram Generator

Descripción del empleo

Your mission

We are looking for a Senior Category & Shopper Leader to drive profitable growth of assigned categories through data-driven strategic management.

This role bridges shopper insights, business strategy, and client objectives, ensuring that assortment, space, and promotional decisions maximize profitability, visibility, and brand competitiveness within the pharmaceutical channel.

Key Responsibilities

• Analyze sales, turnover, and market share data to optimize category performance.

• Design and implement Category Management and Shopper Marketing strategies aligned with business and client objectives.

• Develop planograms and space planning strategies using tools such as Spaceman / Nielsen Spaceman.

• Translate shopper and market insights into actionable strategies that improve brand visibility and profitability.

• Collaborate closely with Sales and Trade Marketing teams to ensure flawless execution at point of sale.

• Prepare executive-level reports with data-driven insights and strategic recommendations.

Context & Challenges

This position operates in a fast-paced retail and dermocosmetic/FMCG environment, where the main challenge is converting complex market data into actionable, high-impact strategies.

The role offers high autonomy in work organization and strategic decision-making and has been approved for the upcoming year, reflecting its strategic relevance within the organization.

Scope

• Business Unit: Farmacias del Ahorro MTY

• Strong influence on category performance, assortment, space allocation, and promotional effectiveness.

Education

• Bachelor’s degree in Marketing, Business Administration, Commercial Engineering, or related field.

Experience

• Minimum 8 years in Marketing, Category Management, or Trade Marketing.

• Experience within Dermocosmetic, Pharmaceutical, or FMCG industries is highly desirable.

• Proven experience working with pharmaceutical retail clients, preferably Farmacias del Ahorro.

Languages

• Advanced English (mandatory).

Key Skills

• Strong strategic and analytical mindset.

• Advanced Excel and database analysis skills.

• Hands-on experience with Space Planning tools (Spaceman, Planogram Generator, or similar).

• Ability to lead cross-functional initiatives and negotiate at an institutional level.

Who you are?

• In conjunction with management of our main customer, ensure the management of key account total DERMO Strategy by defining the category management policy, the operational coordination and deployment of this policy and the analysis and return on investment.

• Recommend and develop targeting and segmentation tools for the Key Pharmacy Account customer category, recommend the target animation plan.

• Recommend the category-management policy to be implemented in conjunction with the Key Account Manager and customer.

• Negotiate within the framework of the strategic objectives and the commercial policy defined, the animation plans specific and personalized to the customer.

• Recommend, develop and ensure the implementation of visibility campaigns.

• Develop Brand Preference through specific merchandising projects with our main customers in Nuevo León.