Pharma LATAM Digital Squad Lead

Roche; Río Bravo; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global healthcare company is seeking a LATAM Digital Squad Lead to drive the digital communication strategy across Latin America. The ideal candidate should have 8-10 years of experience in communications and digital marketing, proven leadership skills, and fluency in English and Spanish. The role includes developing innovative campaigns, managing digital channels, collaborating across the region, and leading a dedicated team towards achieving strategic objectives. This is a pivotal opportunity for a strategic marketer with passion for digital media.

Formación

• 8-10 years of experience in communications and digital strategy execution.
• Experience in developing and executing successful digital marketing campaigns.
• Proven leadership experience managing and developing a team.
• Experience in a multinational, matrixed organization.

Responsabilidades

• Develop and execute a digital communication strategy for LATAM.
• Collaborate with Corporate Communication Leads in LATAM affiliates.
• Manage regional corporate digital channels for brand consistency.
• Lead ideation for innovative social media campaigns.
• Drive strategy for digital marketing and paid media campaigns.
• Manage SEO and SEM strategies to enhance online presence.
• Act as primary digital communications contact for regional stakeholders.
• Lead and develop the LATAM Digital Squad.

Conocimientos

Strategic thinking

Digital marketing

Stakeholder management

Communication skills

Presentation skills

Fluency in English

Fluency in Spanish

Educación

Bachelor's degree in Marketing, Communications, or related field

Master's degree (preferred)

Descripción del empleo

The Position

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Opportunity

We are seeking a dynamic and experienced strategic marketer to become our LATAM Digital Squad Lead. This pivotal management role is responsible for shaping and driving the digital communication strategy for Roche across Latin America. You will lead a dedicated digital team, fostering innovation and excellence in how we connect with our audiences in a rapidly evolving digital landscape.

The ideal candidate is a seasoned communications professional with a deep passion for digital media, a proven ability to develop robust strategies from the ground up, and the leadership skills to inspire a team and collaborate effectively across a complex, matrixed organization.

Key Responsibilities

• Strategic Leadership: Develop, own, and execute a comprehensive and forward-thinking digital communication strategy for the LATAM region, ensuring full alignment with both regional business objectives and global corporate guidelines.

• Regional Collaboration & Planning: Partner closely with Corporate Communication Leads in each LATAM affiliate to co-create, align, and implement integrated and impactful digital communication plans.

• Channel Management & Governance: Oversee the management, optimization, and governance of all regional and affiliate corporate digital channels (including websites and social media platforms), ensuring brand consistency, voice, and engagement.

• Campaign & Content Excellence: Lead the ideation, development, and implementation of innovative social media campaigns and compelling digital content tailored to diverse audiences across the region.

• Digital Marketing & Paid Media: Drive the strategy and execution of digital marketing and paid media campaigns to enhance brand visibility, reach key stakeholders, and achieve measurable objectives.

• SEO/SEM Strategy: Define and manage the company's overarching SEO and SEM strategies to improve our online presence, discoverability, and search performance.

• Stakeholder Engagement: Act as the primary digital communications point of contact for regional stakeholders, including Customer Experience (CX) teams, Therapeutic Area leads, and global digital counterparts, ensuring seamless collaboration and strategic alignment.

• Team Leadership: Lead, mentor, and develop the LATAM Digital Squad, fostering a culture of high performance, collaboration, innovation, and continuous improvement.

Who You Are

• Experience:

  • You have a minimum of 8-10 years of solid experience in communications, marketing with a significant focus on digital strategy and execution.

  • Proven track record of developing and executing successful digital marketing, social media, and paid media campaigns in a corporate environment.

  • Demonstrated experience in a leadership role, with a strong ability to manage and develop a team.

  • Experience working in a multinational, matrixed organization is highly desirable.

• Skills & Knowledge:

  • You are a strategic marketer with a deep understanding of the entire digital ecosystem, including social media platforms, content marketing, analytics, SEO, and SEM.

  • Excellent strategic thinking and planning abilities, with a knack for translating business goals into actionable digital strategies.

  • Exceptional stakeholder management and interpersonal skills, with the ability to influence, build consensus, and collaborate effectively across different functions, seniority levels, and cultures.

  • Outstanding communication, presentation, and negotiation skills.

  • Fluency in English and Spanish is required.

• Education:

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field. A Master's degree is preferred.

Relocation benefits are not available for this position

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.