Business Development Manager

DiDi; Mérida; Presencial; MXN 500,000 - 700,000; Jornada completa

Descripción de la vacante

A leading mobility technology platform seeks a Business Development Manager in Mérida, Yucatán, to drive offline driver acquisition strategies. The role combines strategic vision with hands-on execution, focusing on local market growth and building partnerships. Ideal candidates will have 5+ years in business development, fluency in Spanish and English, and strong analytical skills. This position offers opportunities for professional growth in a dynamic environment.

Servicios

Valuable user experiences

Data-driven decision-making

Commitment to diversity and inclusion

Formación

• Fluent in Spanish and English (spoken and written).
• 5+ years of experience in business development, field sales leadership, or commercial operations.
• Proven hunting experience with a strong track record of acquiring new business.

Responsabilidades

• Lead and foster a high-performance culture within your team.
• Execute local go-to-market strategies with excellence.
• Identify, activate, and optimize offline acquisition channels tailored to each city/region.

Conocimientos

Strategic Vision & Execution

Adaptability

Analytical skills

Collaboration

Communication skills

Educación

Bachelor’s degree in Business, Economics, Marketing, or related field

Herramientas

Salesforce

Excel

Google Sheets

Descripción del empleo

Overview

DiDi Global Inc. is the world’s leading mobility technology platform offering a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, such as ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility, auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities and aims to solve transportation, environmental, and employment challenges through AI technology and localized smart transportation innovations. For more information, please visit: www.didiglobal.com/news.

As a Business Development Manager, you will lead and empower a team of Business Developer Promoters to drive driver acquisition through offline, high-impact channels. You’ll design and execute city- and region-specific strategies that strengthen our market leadership, expand our footprint, and fuel sustainable growth. This role combines strategic vision with hands-on execution: analyzing market opportunities, activating local partnerships, holding your team accountable for results, and ensuring that our driver base grows in both quantity and quality. Your leadership will be key to setting ambitious targets, breaking into new areas, and creating repeatable playbooks for regional expansion.

Responsibilities

• Lead and foster a high-performance culture within your team, driving accountability, continuous improvement, and professional growth.
• Execute local go-to-market strategies with excellence, ensuring Business Developers deliver top standards in outreach, onboarding, and offline engagement.
• Identify, activate, and optimize offline acquisition channels (e.g., events, partnerships, grassroots campaigns) tailored to each city/region.
• Build and maintain strong local partnerships with institutions, organizations, and community stakeholders to expand acquisition opportunities and strengthen DiDi’s presence.
• Translate market insights into action by deeply understanding driver motivations, competitive dynamics, and regional nuances—turning them into clear, results-driven playbooks.

Key Competencies

• Strategic Vision & Execution
  Hunter mindset with determination to exceed acquisition targets; strong understanding of KPIs (sign-ups, activations, CPA) and ability to align local strategy with business goals; data-driven execution with playbooks, SOPs, and tactical adjustments.

Leadership & Team Development

• Lead, coach, and inspire a team of Business Developer Promoters to peak performance.
• Recruit, train, and develop talent while fostering accountability and ownership.
• Promote a culture of collaboration, resilience, and continuous improvement.

Operational & Analytical Management

• Analyze acquisition funnel metrics to identify gaps and opportunities.
• Leverage dashboards/CRM to drive data-informed decision-making.
• Ensure accurate reporting, pipeline management, and tactical execution.

Cross-Functional Coordination

• Collaborate with Operations, Marketing, Legal, and Support for seamless onboarding.
• Channel market feedback into product, marketing, and operational improvements.
• Align local execution with regional strategic priorities.

Market Presence & Leadership

• Represent DiDi as a trusted leader in the driver community.
• Build partnerships with local stakeholders and institutions to unlock growth.
• Strengthen DiDi’s visibility and credibility as the platform of choice.

Soft Skills & Leadership Attributes

• Adaptability, integrity, and resilience in fast-paced environments.
• Hands-on, detail-oriented, with strong collaboration and communication skills.
• Relentless drive to succeed and deliver outstanding results.

Requirements

• Bachelor’s degree or above in Business, Economics, Marketing, or related field.
• Fluent in Spanish and English (spoken and written).
• 5+ years of experience in business development, field sales leadership, or commercial operations.
• Proven hunting experience with a strong track record of acquiring new business/drivers/customers through offline channels.
• Demonstrated success in managing and coaching Business Developers (BDs) or field sales teams, with measurable performance improvements.
• Strong analytical and strategic thinking skills with the ability to interpret KPIs and drive execution.
• Proficiency with CRM platforms (e.g., Salesforce) and advanced Excel/Google Sheets.
• High resilience, adaptability, and a hands-on leadership style in dynamic, competitive environments.

Nice-to-Haves

• Prior experience in mobility, ride-hailing, logistics, consumer goods, or other high-growth, field-intensive industries.
• Experience scaling driver, merchant, or customer acquisition programs in multi-city/regional contexts.
• Deep understanding of local markets and ability to leverage community networks for acquisition.
• Familiarity with building and optimizing offline go-to-market playbooks for new markets.
• Proven ability to influence cross-functional teams and senior stakeholders.

Why you’ll love working at DiDi

We create user value by delivering valuable experiences for our users in everything we do, prioritizing safe, pleasant, and efficient interactions. We are data-driven and make informed decisions by analyzing valuable metrics. We value win-win collaboration, integrity, growth, and diversity and inclusion, and we are committed to building inclusive and diverse teams as an Equal Opportunity Employer. Employment decisions are based on position needs and candidate qualifications, without discrimination. We strive to create a workplace free from discrimination and harassment and to build better products and services for the communities we serve.